White Papers

Revelations from our marketing-meisters.

Filter
Sort
Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys
Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys
The concept of “decisioning” as it relates to marketing and advertising is not new. For years, marketers and advertisers have strived to deliver on the elusive “right message, to the right customer, at the right time” mandate—yet only 14 percent of marketers and advertisers report having success with decisioning.
Read More
The Future Customer Report: A Shift to Mindful Shopping
The Future Customer Report: A Shift to Mindful Shopping
How has COVID-19 shifted the customer's shopping mindset? This Raconteur special report looks at how the pandemic has prompted extreme shifts in consumer demands and spending patterns, as well as how these changes may be building customers into more mindful shoppers.
Read More
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
Read More
The Evolution From Loyalty Program to Loyalty Company
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.
Read More
Multichannel Orchestration: The Key to Customer Engagement
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
Read More

Let’s Start a Conversation

Contact Us