White Papers

Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.

The concept of “decisioning” as it relates to marketing and advertising is not new. For years, marketers and advertisers have strived to deliver on the elusive “right message, to the right customer, at the right time” mandate—yet only 14 percent of marketers and advertisers report having success with decisioning.

How has COVID-19 shifted the customer's shopping mindset? This Raconteur special report looks at how the pandemic has prompted extreme shifts in consumer demands and spending patterns, as well as how these changes may be building customers into more mindful shoppers.

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.