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Revelations from our marketing-meisters.
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
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