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Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys

Customer Experience

Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys

Consumer expectations are evolving, and real-time personalization is now considered table stakes for brands to compete for a customer’s loyalty. This recorded webinar provides an interactive discussion on how brands are demystifying the decisioning and orchestration behind effective communications strategies.

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The Drive For Data: The Future of Automotive Marketing in a Customer-Centric World

Research

The Drive For Data: The Future of Automotive Marketing in a Customer-Centric World

Automakers have been using data in new and innovative ways before and during the pandemic, to drive a customer-centric focus for brand management, promotions, and digital experiences.

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Why A Customer-Centric Design Approach is Critical For Brand Success

Adobe

Why A Customer-Centric Design Approach is Critical For Brand Success

Ansira partnered with Adobe and BWG Connect to host a round table discussion with brands to discuss the challenges they face when trying to shift to a customer-centric design approach as well as key success factors to help them achieve a customer-centric mentality, specifically focusing on how leveraging data and technology can help bridge existing gaps.

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Expanding Interactive Techniques

Email Marketing

Expanding Interactive Techniques

Ansira Associate Director of Development Jake Anspach shares his expertise on expanding proven interactive techniques to create a brand new email experience.

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Adobe Tips and Tricks: Adobe Analytics

Adobe

Adobe Tips and Tricks: Adobe Analytics

An expert Adobe Analytics tip for tracking website conversions to capture deeper attribution data and insights.

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Designing Emails for Equity and Inclusion

Email Marketing

Designing Emails for Equity and Inclusion

Ansira experts share best practices for making email design more inclusive and equitable, from the photos we choose to the illustration styles to the alt text.

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