The B2B2C Link to the COVID-19 Recovery
Consumers will not simply go back to “normal” on the other side of the COVID-19 pandemic. Marketing will continue to play a critical role, and now is the time to lead at both the corporate and partner levels. To achieve this, marketers will be required to design and implement new local strategies to reassure current brand loyalists and build credibility with new customers.
Ansira’s Megan Parks DuBose, head of strategy, and Kevin Hill, vice president of local marketing activation share a blueprint for brands and their sales partners to help ensure recovery at the local level, from stores and franchisees to dealers, post-COVID-19.