Edge of the CX: Research Reveal, The Role of Customer Journeys in Driving CX

In this Edge of the CX panel discussion, Ansira and Ascend2 reveal insights from their original research, “The Enterprise Perspective on Customer Journey Mapping” including barriers to success, actionable touchpoints and the role of data in customer journey mapping.


  • Todd Lebo – CEO & Analyst, Ascend2
  • Amanda Goodwin – SVP, Experience Design & Strategy, Ansira

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