Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys

Decisioning and orchestration is not for the faint of heart. It requires a combination of people, process, and technology to successfully enable, and it takes the ability to pivot programs at exceptional speed. Consumer expectations are evolving, and real-time personalization is now considered table stakes for brands to compete for a customer’s loyalty. This recorded webinar with Adobe, Winterberry Group, and Ansira provides an interactive discussion to demystify decisioning and orchestration including:

  • A better understanding of the challenges to operationalize
  • The tools to assess their current state
  • The framework to develop an actionable roadmap
  • The sales driving use cases
  • The lessons learned from leaders in the industry

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