Ansira Fireside Chat: Customer Journey Mapping

Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale. In this fireside chat, Ansira SVPs Mike Weaver and Amanda Goodwin take a deeper look into the results found from our recent Customer Journey Mapping research with Acend2, which surveyed marketers working at enterprise-level companies on their implementation of customer journey mapping into their strategies.

 

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