In a recent Forrester blog post, “Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing” author Jay McBain, Principle Analyst, Channel Partnerships & Alliances, breaks down 159 companies across 7 categories that help support and facilitate the programs necessary to drive indirect sales – sales of goods and services bought online and offline through a partner. One of the categories defined is Channel Incentives Management (CIM). The post highlights the category as inclusive of the following:
“Manages design, allocation, tracking, and distribution of financial incentives to the partner ecosystem, including market development funds (MDFs), sales performance incentive funds (SPIFs), co-ops, bonuses, rebates, price protection, channel sales compensation, and loyalty programs. It includes behavioral tactics such as gamification, micro-incentives, and nonmonetary and motivational incentives.”
That’s a lot in just one category and it begs the question, when was the last time you took a second look at your incentive program(s)?
Distributed sales models provide a significant revenue stream for brands but understanding exactly what motivates your partners and drives the best revenue and growth outcomes for you is often complex. Programs can lack in automation or integration. Sometimes they don’t provide the best user experience for the partner (or the brand). And often times, they are hard to effectively measure.
Watch Now: The Latest Thinking on Partner Incentives
As partner ecosystems evolve and the market for goods and services continues to ebb, there are a few things you can do to transform your incentive programs:
The best channel software stack will facilitate a global brand-partner experience. Ansira Channel combines services and industry-leading technology uniquely designed to empower more partner sales, drive loyalty, and enable a modern approach to fund management.
Let us know if you’d like to take a second look at your incentive programs together – we’re motivated by the unique needs of every client program. And, if you’re not ready yet but want to learn more, watch this recent panel session from the Channel Focus Virtual Event titled: The Latest Thinking on Partner Incentives.