I’m from Chicago. As a Chicagoan, a highlight of every year is the NFL Draft. I’m also a Digital Practitioner. As a Digital Practitioner, a highlight of every year is Adobe Summit. Both landed within the same timeframe this year at the end of April. What do these two events have in common? They offer opportunities for reflection of the past while also providing optimism for the future. In 2017, when the Bears passed on BOTH Deshaun Watson and Patrick Mahomes to take Mitchell Trubisky, I said to myself (via facebook), “Based on the expert reviews of this draft class, either the Chicago Bears have secretly discovered the football version of ‘Moneyball’ or they are winging it. Time will tell…” This question was answered during the 2021 draft for the Bears when they traded up to draft Justin Fields. So, now there’s that optimism coming into play again.
Likewise, in 2018, when Adobe purchased Magento, my colleagues and I asked a similar question, “Why Magento?” Sure, they needed a commerce module; it was the most glaring gap in their portfolio. But why Magento?
So, at the time, the resounding question was “Why Magento?” Last week, as I watched Adobe Summit’s commerce track, Jason Woosley, Head of Adobe Commerce Platform, reflected on where the product has come over the last three years. It was then that I understood “Why Magento.” All the perceived challenges with the alignment and integration of the Adobe and Magento ecosystems were purposefully addressed and turned into strengths.
The Adobe Commerce roadmap looks solid. In the near term, they are addressing many of the remaining feature gaps in B2B commerce that carried over from Magento’s roots in B2C commerce.
All of this will be supported in the headless architecture alluded to above. So, as a Digital Practitioner, regarding Adobe’s long-term roadmap and approach to commerce, there is significant optimism again.