Ansira Logo

Multichannel Orchestration Empowers Marketers to Delight Customers

Brands are investing in technology to ensure seamless customer experiences.

April 12, 2019

In the Expectation Age, brands face a herculean undertaking: managing and maximizing direct and indirect marketing channels to delight customers at every touchpoint. Customers demand a seamless buying experience, blurring the lines between B2B and B2C marketing efforts.

Most brands struggle to deliver contextually relevant customer experiences. Data is siloed, messages get lost in the ecosystem, and customer-experience innovation doesn’t keep pace with buyers’ expectations.

Ansira wanted to better understand these struggles, so we commissioned Forrester Consulting to conduct an online survey of multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. Respondents included marketers in the consumer packaged goods (CPG), automotive and transportation, technology, retail, financial services, and restaurant industries.

The infographic below summarizes some of the key findings in Forrester’s research. Marketers are investing in technology to combat the challenges of brand-to-local marketing, because they believe technology-enabled multichannel orchestration is critical for growing revenue and improving customer experience and retention.

This infographic is just one highlight from the Forrester white paper commissioned by Ansira, “Multichannel Orchestration in the Customer Expectation Age,” now available for download. You can also download this infographic as a PDF.

 

About the Author

Courtney Acuff
VP, Marketing and Product Marketing

Courtney is charged with commercializing Ansira’s proprietary technology and with crafting, deploying, measuring, and optimizing data-driven marketing, public relations (PR), and customer engagement campaigns.

Topics

  • Brand-to-Local

  • Channel Marketing

  • Infographic

  • Research

  • Technology

More Articles Like This

7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold |

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

Read More
Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

By Courtney Acuff |

Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age. 

Read More
Why Channel Marketing Requires a Brand-to-Local Approach

By Adam Vandermyde |

Why Channel Marketing Requires a Brand-to-Local Approach

Brands that meet the expectations of their channel partners and their customers will win market share.

Read More
See All Articles

Get Intel From Ansira

A valid email is required.

Let’s Start a Conversation

Contact Us