Experience is everything, and as marketers, we want to create memorable experiences for our clients and their customers across all touch points. So, when life shifted overnight to an unrecognizable state due to the pandemic, we also had to make the shift — as consumers and as business professionals. Although these changes were unexpected and, yes, overwhelming in the moment, I take comfort in the fact that I can now clearly see how we have become more agile, prepared, personalized and innovative as a result.
The pandemic has pushed us, as marketers, to move faster and innovate. It has also given us the opportunity to really lean in for our clients and become stronger partners than before to not only get through this time together but also shape the days ahead. While it’s still too soon to see light at the end of the tunnel, this affords us more time to grow our marketing toolbox and continue to learn of what we’re truly capable of.