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Identifying Critical Gaps in Your Customer Experience (CX)

CRM

Identifying Critical Gaps in Your Customer Experience (CX)

Completing an evaluation of the current state of your brand’s customer experience is a powerful step toward designing an action plan to optimize your CX, surprising your competition, and strengthening your position as a category leader.

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Choose Your Own Adventure: A Digital Strategist’s Guide

CRM

Choose Your Own Adventure: A Digital Strategist’s Guide

The process of visualizing and planning multichannel marketing campaigns can be much like creating a Choose Your Own Adventure novel for your clients.

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5 Considerations for a Successful Adobe Target Product Recommendations Implementation

Adobe

5 Considerations for a Successful Adobe Target Product Recommendations Implementation

Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.

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Rethinking Event SOPs to Prepare for the Future of In-Person Events

Experiential Marketing

Rethinking Event SOPs to Prepare for the Future of In-Person Events

People will attend live events and are looking forward for to doing so when the time is right, but they will proceed with caution. With the right adjustments, we can elevate the overall experience from what was before, while instilling confidence and increasing attendance.

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Agile Transformation: Practice What You Preach

Ansira Edge

Agile Transformation: Practice What You Preach

The transformation to agile is more than a set of processes to carry out, it requires a company-wide movement.

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Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences

Customer Experience

Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences

When specific data points are used to show you know someone, it’s "personalized." When the full experience context is taken into consideration and used to show you know someone, it’s "personal."

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