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Our best advice for brand-to-local marketing.

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What Metrics Matter in Your MDF Reporting?

By Courtney Acuff |

What Metrics Matter in Your MDF Reporting?

Tips for measuring the effectiveness of your market development fund programs.

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Overwhelmed by Your Martech Options? This Should Help.

By Kelly Jo Sands |

Overwhelmed by Your Martech Options? This Should Help.

Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.

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Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

By Courtney Acuff |

Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.

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The Impact of Distributed Sales Models on Brand Growth

By Courtney Acuff |

The Impact of Distributed Sales Models on Brand Growth

Many of the top global brands got there thanks to distributed sales. But it takes work.

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A Quick Guide to Optimizing Email Metrics

By Richard Flores |

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold |

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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