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Our best advice for brand-to-local marketing.

Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

By Augusta Rizzardini |

Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.

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Savvy Retailers Leverage Technology to Influence the Customer Journey

By Austin Wright |

Savvy Retailers Leverage Technology to Influence the Customer Journey

With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.

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Why Content Matters in Retail Marketing

By Julie Kinzie |

Why Content Matters in Retail Marketing

Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

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How to Solve 5 Channel Marketing Problems With 1 Tool

By Courtney Acuff |

How to Solve 5 Channel Marketing Problems With 1 Tool

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

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Beacons: An Emerging Tool for Precise Location Marketing

By Luigi Ferguson |

Beacons: An Emerging Tool for Precise Location Marketing

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.

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