Our best advice for brand-to-local marketing.
By Augusta Rizzardini | April 13, 2018Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?
We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.
By Austin Wright | March 25, 2018Savvy Retailers Leverage Technology to Influence the Customer Journey
With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.
By Courtney Acuff | November 30, 2017How to Solve 5 Channel Marketing Problems With 1 Tool
With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.
By Luigi Ferguson | May 6, 2017Beacons: An Emerging Tool for Precise Location Marketing
Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.
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