Our best advice for brand-to-local marketing.
By Trae Clevenger | July 5, 20185 Steps to a Successful Data-Driven Marketing Strategy
When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.
By Jess Hilton | June 28, 2018You Want the Real Truth About Your Customers? Look at the Transactional Data.
With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.
By Luigi Ferguson | June 26, 2018Instagram vs. YouTube: The Ongoing Battle for Video Dominance
We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.
By Rachel Maynard | June 22, 20188 Best Practices for Improving the Email User Experience
Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.
By Luigi Ferguson | June 11, 20185 Ways to Boost Local Marketing Efforts With Google Posts
Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.
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