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Our best advice for brand-to-local marketing.

5 Steps to a Successful Data-Driven Marketing Strategy

By Trae Clevenger |

5 Steps to a Successful Data-Driven Marketing Strategy

When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.

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You Want the Real Truth About Your Customers? Look at the Transactional Data.

By Jess Hilton |

You Want the Real Truth About Your Customers? Look at the Transactional Data.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

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Instagram vs. YouTube: The Ongoing Battle for Video Dominance

By Luigi Ferguson |

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

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8 Best Practices for Improving the Email User Experience

By Rachel Maynard |

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

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What GDPR Means for Brands

By Courtney Acuff |

What GDPR Means for Brands

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

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5 Ways to Boost Local Marketing Efforts With Google Posts

By Luigi Ferguson |

5 Ways to Boost Local Marketing Efforts With Google Posts

Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.

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