Are you considering ways to personalize and optimize your website? Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.
Include these 5 considerations in your planning toolkit:
Does all of your data need to be in a single feed? Or would it be more effective to have multiple feeds based on the type of data you include? For example, you may have an automated feed that populates each night with updated product data from your commerce system. In addition, it might be valuable to have a manual feed that Marketing can load with key promotional details
Considering any of the above in your planning process will help to ensure you get Adobe Target set up properly to enable effective Product Recommendations. And then the fun begins – designing your Recommendation zones, defining product catalogs and custom criteria, testing algorithms and design to optimize results… but those are topics for another day.
Happy optimizing!
About the Author
Caitlyn Phillips is a member of Ansira’s Data Science & Insights Center of Excellence and an Adobe Target Certified Expert. She pushes herself to think outside of the box to truly understand what drives consumers and how to translate those answers into actions to help clients.