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Our best advice for brand-to-local marketing.

5 Loyalty Program Challenges — and How to Overcome Them

By Mike Bradley |

5 Loyalty Program Challenges — and How to Overcome Them

Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.

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The Urgency of Multicultural Marketing

By Trinidad Aguirre |

The Urgency of Multicultural Marketing

This multicultural shift is more than “skin deep.” When marketing to these consumers, brands must consider age, language, unique shopping habits, and establishing a local cultural connection. 

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The Modern Approach to Captivating Customers

By Courtney Acuff |

The Modern Approach to Captivating Customers

You don’t have to obliterate your existing strategy to modernize, but you do have to understand where marketing is — and where it’s headed.

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How to Solve 6 Common Channel Partner Marketing Challenges

By Courtney Acuff |

How to Solve 6 Common Channel Partner Marketing Challenges

Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.

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12 Reasons Why Your Content Marketing Is Doomed to Fail

By Jennifer Chininis |

12 Reasons Why Your Content Marketing Is Doomed to Fail

Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.

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What Channel Partners Should Ask Their National Brand

By Courtney Acuff |

What Channel Partners Should Ask Their National Brand

Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.

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