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Our best advice for brand-to-local marketing.

4 Ways to Better Connect With Hispanic Consumers

By Trinidad Aguirre |

4 Ways to Better Connect With Hispanic Consumers

Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.

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Want to Boost In-Store Purchases? Get Your Local Listings in Order.

By Courtney Acuff |

Want to Boost In-Store Purchases? Get Your Local Listings in Order.

Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.

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9 Trends for 2019 That QSR Brands Can’t Ignore

By Austin Wright |

9 Trends for 2019 That QSR Brands Can’t Ignore

To stay relevant, quick-service restaurants (QSRs) have to face an ever-changing landscape with a dedicated plan that focuses on meeting customer expectations in a technology-rich world.

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3 Ways Automotive Brands Cause Customers to Hit the Brakes

By Rachel Maynard |

3 Ways Automotive Brands Cause Customers to Hit the Brakes

Before they step foot in a dealership, customers often spend a lot of time researching online. For this reason, automotive brands must ensure their websites provide seamless user experiences.

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How to Power Up Your Sales Force

By Roman Clarkson |

How to Power Up Your Sales Force

Your front-line sales team needs more than talent and charisma to persuade customers. They need to be armed with the right tools to streamline processes, deliver on promises, and communicate effectively.

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Why Every Brand Must Be an Experience-Driven Business

By Gilbert Salazar |

Why Every Brand Must Be an Experience-Driven Business

By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience.

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