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5 Last-Minute Ways Retailers Can Boost Holiday Sales

By David Pierpont | September 16, 2019

5 Last-Minute Ways Retailers Can Boost Holiday Sales

It’s not too late to implement strategies that maximize your marketing dollars to meet your fourth-quarter goals.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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Can Creative and Data Peacefully Coexist?

By David Pierpont | June 8, 2018

Can Creative and Data Peacefully Coexist?

As lovers of both creativity and data, we see the value of using intelligence to shape marketing — but not at the cost of imagination and spark.

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4 Proven Brand-to-Local Marketing Tips

By Courtney Acuff | May 22, 2018

4 Proven Brand-to-Local Marketing Tips

Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand.

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How Marketers Can Make Smart Use of Artificial Intelligence

By Trae Clevenger | May 21, 2018

How Marketers Can Make Smart Use of Artificial Intelligence

Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI). They are interrelated but distinct, and those distinctions are important to consider.

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How Brands Empower Channel Partners to Market Locally

By Courtney Acuff | May 18, 2018

How Brands Empower Channel Partners to Market Locally

A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.

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4 Ways to Build Brand Power

By Austin Wright | May 17, 2018

4 Ways to Build Brand Power

These brands have followed a road map that takes them from aspiration to action. Here is what you can learn from them.

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How Domino’s Achieved World Pizza Domination

By Austin Wright | May 15, 2018

How Domino’s Achieved World Pizza Domination

Through recipe iterations, new product launches, and package redesigns, we’ve watched Domino's disrupt the pizza-ordering experience to become the global market pizza leader.

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