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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

By Augusta Rizzardini | April 13, 2018

Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.

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Savvy Retailers Leverage Technology to Influence the Customer Journey

By Austin Wright | March 25, 2018

Savvy Retailers Leverage Technology to Influence the Customer Journey

With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.

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Why Content Matters in Retail Marketing

By Julie Kinzie | March 5, 2018

Why Content Matters in Retail Marketing

Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

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How to Solve 5 Channel Marketing Problems With 1 Tool

By Courtney Acuff | November 30, 2017

How to Solve 5 Channel Marketing Problems With 1 Tool

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

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Beacons: An Emerging Tool for Precise Location Marketing

By David Pierpont | May 6, 2017

Beacons: An Emerging Tool for Precise Location Marketing

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.

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