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The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

By Emily Martínez | August 21, 2020

The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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An SEO Content Checklist for Mastering Your Marketing Messages

By James Crolley | September 10, 2018

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

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6 Metrics for Measuring Loyalty Program Success

By Mike Bradley | August 30, 2018

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics for measurement.

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Customer Experience or Human Experience: What’s More Important in Marketing?

By Andy Arnold | August 28, 2018

Customer Experience or Human Experience: What’s More Important in Marketing?

By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.

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Content Audit: The Content Marketer’s Best Friend

By Courtney Acuff | August 23, 2018

Content Audit: The Content Marketer’s Best Friend

Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable.

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3 Different Approaches to Co-op Advertising

By Dan Gower | August 13, 2018

3 Different Approaches to Co-op Advertising

Getting the most out of a co-op advertising account depends on a variety of factors, such as budget and resources, but the right strategy can make a big impact.

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Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

By Dan Gower | July 31, 2018

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.

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