We have some thoughts.
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Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem
Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age.
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Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
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Beacons: An Emerging Tool for Precise Location Marketing
Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.