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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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4 Ways to Measure the Value of Your Loyalty Program

By Mike Bradley | July 23, 2020

4 Ways to Measure the Value of Your Loyalty Program

To empower loyalty program success, brands need data to understand what motivates and drives consumer loyalty behaviors. These measurement tools provide insight into program performance uncovering how to better deliver your value proposition across customer interactions.

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Travel and Hospitality: What’s Next?

By Amy Ochoa | July 8, 2020

Travel and Hospitality: What’s Next?

We help clients better understand the pandemic’s impact on consumers’ intent to travel and when that travel may occur, as well as consumer expectations for health and safety protocols while traveling.

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Why A Customer-Centric Design Approach is Critical For Brand Success

By Amanda Goodwin | June 29, 2020

Why A Customer-Centric Design Approach is Critical For Brand Success

Customer-centric design is more than a process to be implemented, it is a catalyst to help drive change and improve the overall customer experience.

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5 Loyalty Program Challenges — and How to Overcome Them

By Mike Bradley | June 1, 2020

5 Loyalty Program Challenges — and How to Overcome Them

Although gaining and retaining membership can be difficult, the benefit is that 36.5% of customers spend more on brands to which they are loyal, and 59.3% will refer their peers to these brands.

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10 Must-Have Channel Partner Marketing Technology Features

By Courtney Acuff | May 21, 2020

10 Must-Have Channel Partner Marketing Technology Features

Whether your channel partner network includes dealers, franchisees, local stores, agents, or resellers, we’re here to help improve the local customer experience and increase efficiencies between you and your partners.

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Thinking Ahead: Building your Communication Playbook

By Melissa Pringle | May 7, 2020

Thinking Ahead: Building your Communication Playbook

We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.

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