We have some thoughts.
By Courtney Acuff | March 20, 2019
The Key to Unlocking Profitability in the Brand-to-Local Ecosystem
When brands and partners are in sync, customer experiences become seamless.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By David Pierpont | June 26, 2018
Instagram vs. YouTube: The Ongoing Battle for Video Dominance
We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.
By Lisa Quirin | June 22, 2018
8 Best Practices for Improving the Email User Experience
Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.
By David Pierpont | June 11, 2018
5 Ways to Boost Local Marketing Efforts With Google Posts
Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.