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Taking Care of Your Customers and Partners in the Wake of COVID-19

By Andy Arnold | March 13, 2020

Taking Care of Your Customers and Partners in the Wake of COVID-19

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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7 Biggest Mistakes Brands Make With Social Media

By Sarah Hudnall | July 13, 2018

7 Biggest Mistakes Brands Make With Social Media

Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. 

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5 Steps to a Successful Data-Driven Marketing Strategy

By Trae Clevenger | July 5, 2018

5 Steps to a Successful Data-Driven Marketing Strategy

When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.

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You Want the Real Truth About Your Customers? Look at the Transactional Data.

By Andy Arnold | June 28, 2018

You Want the Real Truth About Your Customers? Look at the Transactional Data.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

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Instagram vs. YouTube: The Ongoing Battle for Video Dominance

By David Pierpont | June 26, 2018

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

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8 Best Practices for Improving the Email User Experience

By Lisa Quirin | June 22, 2018

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

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What GDPR Means for Brands

By Courtney Acuff | June 19, 2018

What GDPR Means for Brands

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

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