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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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Instagram vs. YouTube: The Ongoing Battle for Video Dominance

By David Pierpont | June 26, 2018

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

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8 Best Practices for Improving the Email User Experience

By Lisa Quirin | June 22, 2018

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

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What GDPR Means for Brands

By Courtney Acuff | June 19, 2018

What GDPR Means for Brands

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

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5 Ways to Boost Local Marketing Efforts With Google Posts

By David Pierpont | June 11, 2018

5 Ways to Boost Local Marketing Efforts With Google Posts

Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.

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Can Creative and Data Peacefully Coexist?

By David Pierpont | June 8, 2018

Can Creative and Data Peacefully Coexist?

As lovers of both creativity and data, we see the value of using intelligence to shape marketing — but not at the cost of imagination and spark.

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4 Proven Brand-to-Local Marketing Tips

By Courtney Acuff | May 22, 2018

4 Proven Brand-to-Local Marketing Tips

Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand.

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