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Taking Care of Your Customers and Partners in the Wake of COVID-19

By Andy Arnold | March 13, 2020

Taking Care of Your Customers and Partners in the Wake of COVID-19

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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3 Different Approaches to Co-op Advertising

By Dan Gower | August 13, 2018

3 Different Approaches to Co-op Advertising

Getting the most out of a co-op advertising account depends on a variety of factors, such as budget and resources, but the right strategy can make a big impact.

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Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

By Dan Gower | July 31, 2018

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.

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Blockchain Startups Offer Promise for the Marketing Industry

By Trae Clevenger | July 25, 2018

Blockchain Startups Offer Promise for the Marketing Industry

Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.

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The Sleeping Ad Giant

By Ben Brown | July 20, 2018

The Sleeping Ad Giant

With AT&T’s recent acquisition of AppNexus, it appears the tech giant is moving into a strategic position to gain market share — and possibly disrupt the digital ad space.

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Attribution: A New Mandate for Marketers

By Katie Freeman | July 18, 2018

Attribution: A New Mandate for Marketers

In addition to creating and executing effective campaigns, a critical part of a marketer's job is demonstrating the link between sales and a specific channel, message, customer action, or technology.

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Omnichannel Orchestration: The Gold Standard of Engagement Marketing

By Trae Clevenger | July 16, 2018

Omnichannel Orchestration: The Gold Standard of Engagement Marketing

Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.

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