We have some thoughts.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Dan Gower | July 31, 2018
Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.
With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.
By Trae Clevenger | July 25, 2018
Blockchain Startups Offer Promise for the Marketing Industry
Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.
By Trae Clevenger | July 16, 2018
Omnichannel Orchestration: The Gold Standard of Engagement Marketing
Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.