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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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The Sleeping Ad Giant

By Ben Brown | July 20, 2018

The Sleeping Ad Giant

With AT&T’s recent acquisition of AppNexus, it appears the tech giant is moving into a strategic position to gain market share — and possibly disrupt the digital ad space.

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Attribution: A New Mandate for Marketers

By Katie Freeman | July 18, 2018

Attribution: A New Mandate for Marketers

In addition to creating and executing effective campaigns, a critical part of a marketer's job is demonstrating the link between sales and a specific channel, message, customer action, or technology.

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Omnichannel Orchestration: The Gold Standard of Engagement Marketing

By Trae Clevenger | July 16, 2018

Omnichannel Orchestration: The Gold Standard of Engagement Marketing

Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.

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7 Biggest Mistakes Brands Make With Social Media

By Sarah Hudnall | July 13, 2018

7 Biggest Mistakes Brands Make With Social Media

Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. 

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5 Steps to a Successful Data-Driven Marketing Strategy

By Trae Clevenger | July 5, 2018

5 Steps to a Successful Data-Driven Marketing Strategy

When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.

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You Want the Real Truth About Your Customers? Look at the Transactional Data.

By Andy Arnold | June 28, 2018

You Want the Real Truth About Your Customers? Look at the Transactional Data.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

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