We have some thoughts.
By Kathryn Colohan | December 17, 2020
Behind the Scenes With Our Interactive Holiday Card
A look at our 2020 holiday card: we all know that 2020 was a year like no other. So this year we created a holiday card for our clients and partners that fit the times.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Kelly Jo Sands | August 7, 2019
Overwhelmed by Your Martech Options? This Should Help.
Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.
By Courtney Acuff | July 24, 2019
Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)
With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.
By Courtney Acuff | July 19, 2019
The Impact of Distributed Sales Models on Brand Growth
Many of the top global brands got there thanks to distributed sales. But it takes work.
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.
By Andy Arnold | May 3, 2019
7 Ways to Maximize the Return on Your Channel Marketing Programs
Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.