We have some thoughts.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Courtney Acuff | September 17, 2018
What Channel Partners Should Ask Their National Brand
Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.
By David Pierpont | September 10, 2018
An SEO Content Checklist for Mastering Your Marketing Messages
Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.
By Andy Arnold | August 28, 2018
Customer Experience or Human Experience: What’s More Important in Marketing?
By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.