We have some thoughts.
By Courtney Acuff | March 20, 2019
The Key to Unlocking Profitability in the Brand-to-Local Ecosystem
When brands and partners are in sync, customer experiences become seamless.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Andy Arnold | August 28, 2018
Customer Experience or Human Experience: What’s More Important in Marketing?
By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.
By Dan Gower | July 31, 2018
Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.
With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.
By Trae Clevenger | July 25, 2018
Blockchain Startups Offer Promise for the Marketing Industry
Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.