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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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6 Metrics for Measuring Loyalty Program Success

By Mike Bradley | August 30, 2018

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics.

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Customer Experience or Human Experience: What’s More Important in Marketing?

By Andy Arnold | August 28, 2018

Customer Experience or Human Experience: What’s More Important in Marketing?

By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.

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Content Audit: The Content Marketer’s Best Friend

By Jennifer Chininis | August 23, 2018

Content Audit: The Content Marketer’s Best Friend

Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable.

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3 Different Approaches to Co-op Advertising

By Dan Gower | August 13, 2018

3 Different Approaches to Co-op Advertising

Getting the most out of a co-op advertising account depends on a variety of factors, such as budget and resources, but the right strategy can make a big impact.

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Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

By Dan Gower | July 31, 2018

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.

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Blockchain Startups Offer Promise for the Marketing Industry

By Trae Clevenger | July 25, 2018

Blockchain Startups Offer Promise for the Marketing Industry

Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.

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