Insights

We have some thoughts.

Taking Care of Your Customers and Partners in the Wake of COVID-19

By Andy Arnold | March 13, 2020

Taking Care of Your Customers and Partners in the Wake of COVID-19

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

Read More
Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

Read More
What Channel Partners Should Ask Their National Brand

By Courtney Acuff | September 17, 2018

What Channel Partners Should Ask Their National Brand

Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.

Read More
Is Your Email Marketing Annoying Customers?

By Tamara Mullin | September 12, 2018

Is Your Email Marketing Annoying Customers?

Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue.

Read More
An SEO Content Checklist for Mastering Your Marketing Messages

By David Pierpont | September 10, 2018

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

Read More
6 Metrics for Measuring Loyalty Program Success

By Mike Bradley | August 30, 2018

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics.

Read More
Customer Experience or Human Experience: What’s More Important in Marketing?

By Andy Arnold | August 28, 2018

Customer Experience or Human Experience: What’s More Important in Marketing?

By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.

Read More
Content Audit: The Content Marketer’s Best Friend

By Jennifer Chininis | August 23, 2018

Content Audit: The Content Marketer’s Best Friend

Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable.

Read More

Let’s Start a Conversation

Contact Us