Insights

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Behind the Scenes With Our Interactive Holiday Card

By Kathryn Colohan | December 17, 2020

Behind the Scenes With Our Interactive Holiday Card

A look at our 2020 holiday card: we all know that 2020 was a year like no other. So this year we created a holiday card for our clients and partners that fit the times.

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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Overwhelmed by Your Martech Options? This Should Help.

By Kelly Jo Sands | August 7, 2019

Overwhelmed by Your Martech Options? This Should Help.

Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.

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Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

By Courtney Acuff | July 24, 2019

Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.

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The Impact of Distributed Sales Models on Brand Growth

By Courtney Acuff | July 19, 2019

The Impact of Distributed Sales Models on Brand Growth

Many of the top global brands got there thanks to distributed sales. But it takes work.

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A Quick Guide to Optimizing Email Metrics

By Richard Flores | June 14, 2019

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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The Evolution From Loyalty Program to Loyalty Company

The Evolution From Loyalty Program to Loyalty Company

To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold | May 3, 2019

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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