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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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The Modern Approach to Captivating Customers

By Courtney Acuff | October 9, 2018

The Modern Approach to Captivating Customers

You don’t have to obliterate your existing strategy to modernize, but you do have to understand where marketing is — and where it’s headed.

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How to Solve 6 Common Channel Partner Marketing Challenges

By Courtney Acuff | September 28, 2018

How to Solve 6 Common Channel Partner Marketing Challenges

Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.

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12 Reasons Why Your Content Marketing Is Doomed to Fail

By Jennifer Chininis | September 20, 2018

12 Reasons Why Your Content Marketing Is Doomed to Fail

Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.

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What Channel Partners Should Ask Their National Brand

By Courtney Acuff | September 17, 2018

What Channel Partners Should Ask Their National Brand

Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.

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Is Your Email Marketing Annoying Customers?

By Tamara Mullin | September 12, 2018

Is Your Email Marketing Annoying Customers?

Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue.

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An SEO Content Checklist for Mastering Your Marketing Messages

By David Pierpont | September 10, 2018

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

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