We have some thoughts.
By Courtney Acuff | March 20, 2019
The Key to Unlocking Profitability in the Brand-to-Local Ecosystem
When brands and partners are in sync, customer experiences become seamless.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Courtney Acuff | September 28, 2018
How to Solve 6 Common Channel Partner Marketing Challenges
Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.
By Jennifer Chininis | September 20, 2018
12 Reasons Why Your Content Marketing Is Doomed to Fail
Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.
By Courtney Acuff | September 17, 2018
What Channel Partners Should Ask Their National Brand
Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.
By David Pierpont | September 10, 2018
An SEO Content Checklist for Mastering Your Marketing Messages
Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.