We have some thoughts.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Kelly Jo Sands | November 13, 2018
Why Every Brand Must Be an Experience-Driven Business
By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience.
By Mike Bradley | November 7, 2018
5 Loyalty Program Challenges — and How to Overcome Them
Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.
By Courtney Acuff | September 28, 2018
How to Solve 6 Common Channel Partner Marketing Challenges
Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.
By Jennifer Chininis | September 20, 2018
12 Reasons Why Your Content Marketing Is Doomed to Fail
Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.