We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By Courtney Acuff | December 14, 2020
When Was the Last Time You Took a Second Look at Your Incentive Program?
Distributed sales models provide a significant revenue stream for brands but understanding exactly what motivates your partners and drives the best revenue and growth outcomes for you is often complex.
By Jess Ginburg | December 8, 2020
Personalization and Privacy in the Financial Industry
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure.
The Enterprise Perspective on Customer Journey Mapping
Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.