Insights

By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience.

Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.

This multicultural shift is more than “skin deep.” When marketing to these consumers, brands must consider age, language, unique shopping habits, and establishing a local cultural connection. 

You don’t have to obliterate your existing strategy to modernize, but you do have to understand where marketing is — and where it’s headed.

Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.

Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.