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5 Last-Minute Ways Retailers Can Boost Holiday Sales

By David Pierpont | September 16, 2019

5 Last-Minute Ways Retailers Can Boost Holiday Sales

It’s not too late to implement strategies that maximize your marketing dollars to meet your fourth-quarter goals.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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4 Ways to Better Connect With Hispanic Consumers

By Andres Reyes | January 11, 2019

4 Ways to Better Connect With Hispanic Consumers

Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.

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Want to Boost In-Store Purchases? Get Your Local Listings in Order.

By Courtney Acuff | December 19, 2018

Want to Boost In-Store Purchases? Get Your Local Listings in Order.

Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.

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9 Trends for 2019 That QSR Brands Can’t Ignore

By Austin Wright | December 13, 2018

9 Trends for 2019 That QSR Brands Can’t Ignore

To stay relevant, quick-service restaurants (QSRs) have to face an ever-changing landscape with a dedicated plan that focuses on meeting customer expectations in a technology-rich world.

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3 Ways Automotive Brands Cause Customers to Hit the Brakes

By Lisa Quirin | November 29, 2018

3 Ways Automotive Brands Cause Customers to Hit the Brakes

Before they step foot in a dealership, customers often spend a lot of time researching online. For this reason, automotive brands must ensure their websites provide seamless user experiences.

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How to Power Up Your Sales Force

By Courtney Acuff | November 15, 2018

How to Power Up Your Sales Force

Your front-line sales team needs more than talent and charisma to persuade customers. They need to be armed with the right tools to streamline processes, deliver on promises, and communicate effectively.

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Why Every Brand Must Be an Experience-Driven Business

By Kelly Jo Sands | November 13, 2018

Why Every Brand Must Be an Experience-Driven Business

By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience.

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