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Taking Care of Your Customers and Partners in the Wake of COVID-19

By Andy Arnold | March 13, 2020

Taking Care of Your Customers and Partners in the Wake of COVID-19

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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The Benefits of Bots

By David Pierpont | January 18, 2019

The Benefits of Bots

Bots have become an extension of the brand, interacting with customers to accomplish immediate tasks that foster loyalty and drive repeat business and sales.

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4 Ways to Better Connect With Hispanic Consumers

By Andres Reyes | January 11, 2019

4 Ways to Better Connect With Hispanic Consumers

Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.

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Want to Boost In-Store Purchases? Get Your Local Listings in Order.

By Courtney Acuff | December 19, 2018

Want to Boost In-Store Purchases? Get Your Local Listings in Order.

Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.

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9 Trends for 2019 That QSR Brands Can’t Ignore

By Austin Wright | December 13, 2018

9 Trends for 2019 That QSR Brands Can’t Ignore

To stay relevant, quick-service restaurants (QSRs) have to face an ever-changing landscape with a dedicated plan that focuses on meeting customer expectations in a technology-rich world.

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3 Ways Automotive Brands Cause Customers to Hit the Brakes

By Lisa Quirin | November 29, 2018

3 Ways Automotive Brands Cause Customers to Hit the Brakes

Before they step foot in a dealership, customers often spend a lot of time researching online. For this reason, automotive brands must ensure their websites provide seamless user experiences.

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How to Power Up Your Sales Force

By Courtney Acuff | November 15, 2018

How to Power Up Your Sales Force

Your front-line sales team needs more than talent and charisma to persuade customers. They need to be armed with the right tools to streamline processes, deliver on promises, and communicate effectively.

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