We have some thoughts.
By Sukumar Muthya | February 19, 2021
Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems
The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Mark Schomaker | September 29, 2020
Rethinking Event SOPs to Prepare for the Future of In-Person Events
People will attend live events and are looking forward for to doing so when the time is right, but they will proceed with caution. With the right adjustments, we can elevate the overall experience from what was before, while instilling confidence and increasing attendance.
By Renee Beard | September 16, 2020
Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences
When specific data points are used to show you know someone, it’s "personalized." When the full experience context is taken into consideration and used to show you know someone, it’s "personal."
The Future Customer Report: A Shift to Mindful Shopping
How has COVID-19 shifted the customer's shopping mindset? This Raconteur special report looks at how the pandemic has prompted extreme shifts in consumer demands and spending patterns, as well as how these changes may be building customers into more mindful shoppers.
By Adobe Thought Leaders | August 28, 2020
Personalizing the Customer Journey with Adobe Experience Platform
Businesses and customers have the same goal. They both want the customer's journey with their brand to be effortless, predictive, intuitive, seamless, and valuable. Customer Journey Orchestration allows you to create these seamless experiences across customer touchpoints, but you will need the right tool.