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Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

By Courtney Acuff | March 20, 2019

Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age. 

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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12 Reasons Why Your Content Marketing Is Doomed to Fail

By Jennifer Chininis | September 20, 2018

12 Reasons Why Your Content Marketing Is Doomed to Fail

Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.

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What Channel Partners Should Ask Their National Brand

By Courtney Acuff | September 17, 2018

What Channel Partners Should Ask Their National Brand

Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.

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Is Your Email Marketing Annoying Customers?

By Tamara Mullin | September 12, 2018

Is Your Email Marketing Annoying Customers?

Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue.

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An SEO Content Checklist for Mastering Your Marketing Messages

By David Pierpont | September 10, 2018

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

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6 Metrics for Measuring Loyalty Program Success

By Mike Bradley | August 30, 2018

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics.

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Customer Experience or Human Experience: What’s More Important in Marketing?

By Jess Hilton | August 28, 2018

Customer Experience or Human Experience: What’s More Important in Marketing?

By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.

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