We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By Adobe Thought Leaders | November 2, 2020
4 Building Blocks for Setting Up Adobe Product Recommendations
The Adobe Target Product Recommendations feature harnesses the power of Adobe Sensei to leverage machine learning in order to offer the most relevant products (or content) to your site visitors. Read on for the building blocks you’ll need for setting up your first Product Recommendation Activity.
By Emily Martínez | October 16, 2020
Identifying Critical Gaps in Your Customer Experience (CX)
Completing an evaluation of the current state of your brand’s customer experience is a powerful step toward designing an action plan to optimize your CX, surprising your competition, and strengthening your position as a category leader.
By Jess Ginburg | October 15, 2020
Choose Your Own Adventure: A Digital Strategist’s Guide
The process of visualizing and planning multichannel marketing campaigns can be much like creating a Choose Your Own Adventure novel for your clients.
By Adobe Thought Leaders | October 2, 2020
5 Considerations for a Successful Adobe Target Product Recommendations Implementation
Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.
Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys
The concept of “decisioning” as it relates to marketing and advertising is not new. For years, marketers and advertisers have strived to deliver on the elusive “right message, to the right customer, at the right time” mandate—yet only 14 percent of marketers and advertisers report having success with decisioning.