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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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9 Trends for 2019 That QSR Brands Can’t Ignore

By Austin Wright | December 13, 2018

9 Trends for 2019 That QSR Brands Can’t Ignore

To stay relevant, quick-service restaurants (QSRs) have to face an ever-changing landscape with a dedicated plan that focuses on meeting customer expectations in a technology-rich world.

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3 Ways Automotive Brands Cause Customers to Hit the Brakes

By Lisa Quirin | November 29, 2018

3 Ways Automotive Brands Cause Customers to Hit the Brakes

Before they step foot in a dealership, customers often spend a lot of time researching online. For this reason, automotive brands must ensure their websites provide seamless user experiences.

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How to Power Up Your Sales Force

By Courtney Acuff | November 15, 2018

How to Power Up Your Sales Force

Your front-line sales team needs more than talent and charisma to persuade customers. They need to be armed with the right tools to streamline processes, deliver on promises, and communicate effectively.

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Why Every Brand Must Be an Experience-Driven Business

By Kelly Jo Sands | November 13, 2018

Why Every Brand Must Be an Experience-Driven Business

By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience.

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5 Loyalty Program Challenges — and How to Overcome Them

By Mike Bradley | November 7, 2018

5 Loyalty Program Challenges — and How to Overcome Them

Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.

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The Urgency of Multicultural Marketing

By Andres Reyes | October 30, 2018

The Urgency of Multicultural Marketing

This multicultural shift is more than “skin deep.” When marketing to these consumers, brands must consider age, language, unique shopping habits, and establishing a local cultural connection. 

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