We have some thoughts.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Courtney Acuff | December 19, 2018
Want to Boost In-Store Purchases? Get Your Local Listings in Order.
Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.
By Lisa Quirin | November 29, 2018
3 Ways Automotive Brands Cause Customers to Hit the Brakes
Before they step foot in a dealership, customers often spend a lot of time researching online. For this reason, automotive brands must ensure their websites provide seamless user experiences.