We have some thoughts.
By Courtney Acuff | March 20, 2019
Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem
Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Jennifer Chininis | September 20, 2018
12 Reasons Why Your Content Marketing Is Doomed to Fail
Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.
By Courtney Acuff | September 17, 2018
What Channel Partners Should Ask Their National Brand
Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.
By David Pierpont | September 10, 2018
An SEO Content Checklist for Mastering Your Marketing Messages
Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.
By Jess Hilton | August 28, 2018
Customer Experience or Human Experience: What’s More Important in Marketing?
By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.