We have some thoughts.
By Melissa Pringle | May 7, 2020
Thinking Ahead: Building your Communication Playbook
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Adam Vandermyde | March 1, 2019
Why Channel Marketing Requires a Brand-to-Local Approach
Brands that meet the expectations of their channel partners and their customers will win market share.
By Courtney Acuff | December 19, 2018
Want to Boost In-Store Purchases? Get Your Local Listings in Order.
Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.