We have some thoughts.
By Emily Martínez | August 21, 2020
The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active
Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Amanda Goodwin | June 29, 2020
Why A Customer-Centric Design Approach is Critical For Brand Success
Customer-centric design is more than a process to be implemented, it is a catalyst to help drive change and improve the overall customer experience.
By Mike Bradley | June 1, 2020
5 Loyalty Program Challenges — and How to Overcome Them
Although gaining and retaining membership can be difficult, the benefit is that 36.5% of customers spend more on brands to which they are loyal, and 59.3% will refer their peers to these brands.
By Courtney Acuff | May 21, 2020
10 Must-Have Channel Partner Marketing Technology Features
Whether your channel partner network includes dealers, franchisees, local stores, agents, or resellers, we’re here to help improve the local customer experience and increase efficiencies between you and your partners.
By Melissa Pringle | May 7, 2020
Thinking Ahead: Building your Communication Playbook
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
By Kelly Hansen | November 1, 2019
Get the Best Results From Your Web Analytics Platform With the 3 P’s
The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.