We have some thoughts.
By Courtney Acuff | March 20, 2019
Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem
Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Gilbert Salazar | November 13, 2018
Why Every Brand Must Be an Experience-Driven Business
By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience.
By Mike Bradley | November 7, 2018
5 Loyalty Program Challenges — and How to Overcome Them
Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.
By Courtney Acuff | September 28, 2018
How to Solve 6 Common Channel Partner Marketing Challenges
Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.