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Restaurants: The Lasting Power of Technology + Human Engagement to Drive Growth

By Kelly Jo Sands | June 19, 2020

Restaurants: The Lasting Power of Technology + Human Engagement to Drive Growth

Transformation, in the form of people, process, and technology happened overnight across a wide variety of industry verticals; especially restaurants.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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Accessible Design: What’s Good for Consumers Is Good for Business

By Amanda Goodwin | August 23, 2019

Accessible Design: What’s Good for Consumers Is Good for Business

By meeting the needs of disabled consumers, brands improve experiences for everyone.

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What Metrics Matter in Your MDF Reporting?

By Courtney Acuff | August 15, 2019

What Metrics Matter in Your MDF Reporting?

Tips for measuring the effectiveness of your market development fund programs.

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Overwhelmed by Your Martech Options? This Should Help.

By Kelly Jo Sands | August 7, 2019

Overwhelmed by Your Martech Options? This Should Help.

Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.

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Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

By Courtney Acuff | July 24, 2019

Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.

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The Impact of Distributed Sales Models on Brand Growth

By Courtney Acuff | July 19, 2019

The Impact of Distributed Sales Models on Brand Growth

Many of the top global brands got there thanks to distributed sales. But it takes work.

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A Quick Guide to Optimizing Email Metrics

By Richard Flores | June 14, 2019

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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