We have some thoughts.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Andy Arnold | May 3, 2019
7 Ways to Maximize the Return on Your Channel Marketing Programs
Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.
By Courtney Acuff | April 12, 2019
Multichannel Orchestration Empowers Marketers to Delight Customers
Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.
By Courtney Acuff | March 20, 2019
The Key to Unlocking Profitability in the Brand-to-Local Ecosystem
When brands and partners are in sync, customer experiences become seamless.
By Adam Vandermyde | March 1, 2019
Why Channel Marketing Requires a Brand-to-Local Approach
Brands that meet the expectations of their channel partners and their customers will win market share.