We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By Leslie LeCroy | June 14, 2021
Email Design Systems: Laying the Groundwork for Collaboration
Introducing a modular approach into your email workflow can lead to increased efficiency, decrease production costs, and make it easier for you to iterate and innovate on your designs. Here's how.
By Brandi Merrill | June 9, 2021
Life After Bronto: Finding Your Next ESP
When Bronto announced in March that it was riding off into the digital sunset, customers were given only a matter of months to determine their ESP future. We're taking the guesswork out of the decision making process with steps to consider when evaluating a new ESP.
By Kevin Hill | May 27, 2021
Empowering Brands and Partners to Execute Local Campaign Activations at Scale
For end-to-end hyperlocal activation at scale brands must provide support for partners from planning to testing to evolving, and everything in-between.
By Mike Razzoog | May 12, 2021
Playing the Long Game: Adobe’s Commerce Strategy with Magento
Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.
By Sukumar Muthya | April 27, 2021
Bring Your Own Data: The Steppingstone to a Data-Driven Organization
The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.