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Thinking Ahead: Building your Communication Playbook

By Melissa Pringle | May 7, 2020

Thinking Ahead: Building your Communication Playbook

We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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A Quick Guide to Optimizing Email Metrics

By Richard Flores | June 14, 2019

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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The Evolution From Loyalty Program to Loyalty Company

The Evolution From Loyalty Program to Loyalty Company

To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold | May 3, 2019

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff | April 12, 2019

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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How to Succeed in the Expectation Age

By Andy Arnold | March 22, 2019

How to Succeed in the Expectation Age

Empowered consumers have ushered in a new era in business. To compete, brands have to deliver seamless experiences at every point in the customer journey.

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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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