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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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EiQ Sponsor Spotlight: Bailey Busch of Cordial

By EiQ Spotlight | February 4, 2021

EiQ Sponsor Spotlight: Bailey Busch of Cordial

Get to know EiQ sponsor Cordial in this Q&A with the brand's senior client success manager, Bailey Busch

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EiQ Sponsor Spotlight: Ben Iler of Emarsys

By EiQ Spotlight | January 20, 2021

EiQ Sponsor Spotlight: Ben Iler of Emarsys

Get to know EiQ sponsor Emarsys in this Q&A with the brand's partnerships and alliances manager, Ben Iler.

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2020 Email Trends That Are Here to Stay

By Laura Newsome | January 13, 2021

2020 Email Trends That Are Here to Stay

It may be a new year, but some things are here to stay. Read along as we dive into a few of the 2020 email trends that will continue to shape the inbox this year.

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When Was the Last Time You Took a Second Look at Your Incentive Program?

By Courtney Acuff | December 14, 2020

When Was the Last Time You Took a Second Look at Your Incentive Program?

Distributed sales models provide a significant revenue stream for brands but understanding exactly what motivates your partners and drives the best revenue and growth outcomes for you is often complex.

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Personalization and Privacy in the Financial Industry

By Jess Ginburg | December 8, 2020

Personalization and Privacy in the Financial Industry

There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. 

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The Enterprise Perspective on Customer Journey Mapping

The Enterprise Perspective on Customer Journey Mapping

Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.

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