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Taking Care of Your Customers and Partners in the Wake of COVID-19

By Andy Arnold | March 13, 2020

Taking Care of Your Customers and Partners in the Wake of COVID-19

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold | May 3, 2019

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff | April 12, 2019

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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How to Succeed in the Expectation Age

By Andy Arnold | March 22, 2019

How to Succeed in the Expectation Age

Empowered consumers have ushered in a new era in business. To compete, brands have to deliver seamless experiences at every point in the customer journey.

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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Why Channel Marketing Requires a Brand-to-Local Approach

By Adam Vandermyde | March 1, 2019

Why Channel Marketing Requires a Brand-to-Local Approach

Brands that meet the expectations of their channel partners and their customers will win market share.

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The New Role of Tech Channel Partners

By Courtney Acuff | January 20, 2019

The New Role of Tech Channel Partners

As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must evolve.

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