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Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

By Sukumar Muthya | February 19, 2021

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. 

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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How Do CPG Brands Use Data?

By Fatima Khan | November 6, 2020

How Do CPG Brands Use Data?

The race to collect data is on, but how are CPG brands leveraging this data influx to gain the insights, precision, and scale needed to elevate the brand experience?

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4 Building Blocks for Setting Up Adobe Product Recommendations

By Adobe Thought Leaders | November 2, 2020

4 Building Blocks for Setting Up Adobe Product Recommendations

The Adobe Target Product Recommendations feature harnesses the power of Adobe Sensei to leverage machine learning in order to offer the most relevant products (or content) to your site visitors. Read on for the building blocks you’ll need for setting up your first Product Recommendation Activity.

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Identifying Critical Gaps in Your Customer Experience (CX)

By Emily Martínez | October 16, 2020

Identifying Critical Gaps in Your Customer Experience (CX)

Completing an evaluation of the current state of your brand’s customer experience is a powerful step toward designing an action plan to optimize your CX, surprising your competition, and strengthening your position as a category leader.

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Choose Your Own Adventure: A Digital Strategist’s Guide

By Jess Ginburg | October 15, 2020

Choose Your Own Adventure: A Digital Strategist’s Guide

The process of visualizing and planning multichannel marketing campaigns can be much like creating a Choose Your Own Adventure novel for your clients.

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5 Considerations for a Successful Adobe Target Product Recommendations Implementation

By Adobe Thought Leaders | October 2, 2020

5 Considerations for a Successful Adobe Target Product Recommendations Implementation

Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.

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Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys

Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys

The concept of “decisioning” as it relates to marketing and advertising is not new. For years, marketers and advertisers have strived to deliver on the elusive “right message, to the right customer, at the right time” mandate—yet only 14 percent of marketers and advertisers report having success with decisioning.

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