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Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

By Courtney Acuff | March 20, 2019

Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age. 

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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How to Power Up Your Sales Force

By Courtney Acuff | November 15, 2018

How to Power Up Your Sales Force

Your front-line sales team needs more than talent and charisma to persuade customers. They need to be armed with the right tools to streamline processes, deliver on promises, and communicate effectively.

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Why Every Brand Must Be an Experience-Driven Business

By Gilbert Salazar | November 13, 2018

Why Every Brand Must Be an Experience-Driven Business

By 2020, price and quality won’t be competitive differentiators for brands. So why would someone choose your business over another? Because of the customer experience.

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5 Loyalty Program Challenges — and How to Overcome Them

By Mike Bradley | November 7, 2018

5 Loyalty Program Challenges — and How to Overcome Them

Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.

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The Urgency of Multicultural Marketing

By Trinidad Aguirre | October 30, 2018

The Urgency of Multicultural Marketing

This multicultural shift is more than “skin deep.” When marketing to these consumers, brands must consider age, language, unique shopping habits, and establishing a local cultural connection. 

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The Modern Approach to Captivating Customers

By Courtney Acuff | October 9, 2018

The Modern Approach to Captivating Customers

You don’t have to obliterate your existing strategy to modernize, but you do have to understand where marketing is — and where it’s headed.

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How to Solve 6 Common Channel Partner Marketing Challenges

By Courtney Acuff | September 28, 2018

How to Solve 6 Common Channel Partner Marketing Challenges

Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.

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