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Thinking Ahead: Building your Communication Playbook

By Melissa Pringle | May 7, 2020

Thinking Ahead: Building your Communication Playbook

We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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22 Best Practices Guaranteed to Improve Your MDF Programs

By Courtney Acuff | September 9, 2019

22 Best Practices Guaranteed to Improve Your MDF Programs

Representatives from Cisco, Sage, Citrix, and Red Hat share tips for driving positive change for brands and partners.

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Accessible Design: What’s Good for Consumers Is Good for Business

By Lisa Quirin | August 23, 2019

Accessible Design: What’s Good for Consumers Is Good for Business

By meeting the needs of disabled consumers, brands improve experiences for everyone.

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What Metrics Matter in Your MDF Reporting?

By Courtney Acuff | August 15, 2019

What Metrics Matter in Your MDF Reporting?

Tips for measuring the effectiveness of your market development fund programs.

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Overwhelmed by Your Martech Options? This Should Help.

By Kelly Jo Sands | August 7, 2019

Overwhelmed by Your Martech Options? This Should Help.

Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.

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Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

By Courtney Acuff | July 24, 2019

Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.

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The Impact of Distributed Sales Models on Brand Growth

By Courtney Acuff | July 19, 2019

The Impact of Distributed Sales Models on Brand Growth

Many of the top global brands got there thanks to distributed sales. But it takes work.

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