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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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Coming to a Store Near You. Top 5 Trends of 2021.

By Ansira Contributors | April 9, 2021

Coming to a Store Near You. Top 5 Trends of 2021.

Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. These are the trends we see for 2021 and beyond.

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EiQ Sponsor Spotlight: Tasha Reasor of Iterable

By EiQ Spotlight | March 23, 2021

EiQ Sponsor Spotlight: Tasha Reasor of Iterable

Get to know EiQ sponsor Iterable in this Q&A with the brand's VP of Demand Generation & Customer Marketing, Tasha Reasor.

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As Shoppers Shift to eCommerce, a MAP Policy is a Must

By Chase Wade | March 11, 2021

As Shoppers Shift to eCommerce, a MAP Policy is a Must

As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.

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The Duality of Modern Loyalty Marketing: Part 1

By Mike Weaver | March 2, 2021

The Duality of Modern Loyalty Marketing: Part 1

Modern loyalty marketing isn’t just about rewarding transactions; delivering superior experiences that build emotional connections is equally important.

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Removing Payment Blockers for You and Your Partners

By Michael Cherney | February 12, 2021

Removing Payment Blockers for You and Your Partners

Manual processes and supporting spreadsheets can no longer be the crux of global partner programs, especially global payments.

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Implementing Engagement-Based Marketing

By Mark A. Williams | February 4, 2021

Implementing Engagement-Based Marketing

Engagement-based strategies can be leveraged to not only fuel your business engine, they allow you to learn more about your audience as well.

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