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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

By Courtney Acuff | July 24, 2019

Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.

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The Impact of Distributed Sales Models on Brand Growth

By Courtney Acuff | July 19, 2019

The Impact of Distributed Sales Models on Brand Growth

Many of the top global brands got there thanks to distributed sales. But it takes work.

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A Quick Guide to Optimizing Email Metrics

By Richard Flores | June 14, 2019

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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The Evolution From Loyalty Program to Loyalty Company

The Evolution From Loyalty Program to Loyalty Company

To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold | May 3, 2019

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff | April 12, 2019

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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