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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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Email Design Systems: Laying the Groundwork for Collaboration

By Leslie LeCroy | June 14, 2021

Email Design Systems: Laying the Groundwork for Collaboration

Introducing a modular approach into your email workflow can lead to increased efficiency, decrease production costs, and make it easier for you to iterate and innovate on your designs. Here's how.

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Life After Bronto: Finding Your Next ESP

By Brandi Merrill | June 9, 2021

Life After Bronto: Finding Your Next ESP

When Bronto announced in March that it was riding off into the digital sunset, customers were given only a matter of months to determine their ESP future. We're taking the guesswork out of the decision making process with steps to consider when evaluating a new ESP.

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Empowering Brands and Partners to Execute Local Campaign Activations at Scale

By Kevin Hill | May 27, 2021

Empowering Brands and Partners to Execute Local Campaign Activations at Scale

For end-to-end hyperlocal activation at scale brands must provide support for partners from planning to testing to evolving, and everything in-between.

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Playing the Long Game: Adobe’s Commerce Strategy with Magento

By Mike Razzoog | May 12, 2021

Playing the Long Game: Adobe’s Commerce Strategy with Magento

Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.

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Bring Your Own Data: The Steppingstone to a Data-Driven Organization

By Sukumar Muthya | April 27, 2021

Bring Your Own Data: The Steppingstone to a Data-Driven Organization

The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.

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EiQ Sponsor Spotlight: Massimo Arrigoni of BEE

By Ansira Contributors | April 16, 2021

EiQ Sponsor Spotlight: Massimo Arrigoni of BEE

Get to know EiQ sponsor BEE in this Q&A with the brand's CEO, Massimo Arrigoni.

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