We have some thoughts.
By Melissa Pringle | May 7, 2020
Thinking Ahead: Building your Communication Playbook
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Courtney Acuff | September 9, 2019
22 Best Practices Guaranteed to Improve Your MDF Programs
Representatives from Cisco, Sage, Citrix, and Red Hat share tips for driving positive change for brands and partners.
By Lisa Quirin | August 23, 2019
Accessible Design: What’s Good for Consumers Is Good for Business
By meeting the needs of disabled consumers, brands improve experiences for everyone.
By Kelly Jo Sands | August 7, 2019
Overwhelmed by Your Martech Options? This Should Help.
Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.
By Courtney Acuff | July 24, 2019
Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)
With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.
By Courtney Acuff | July 19, 2019
The Impact of Distributed Sales Models on Brand Growth
Many of the top global brands got there thanks to distributed sales. But it takes work.