We have some thoughts.
By Emily Martínez | August 21, 2020
The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active
Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Renee Beard | September 16, 2020
Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences
When specific data points are used to show you know someone, it’s "personalized." When the full experience context is taken into consideration and used to show you know someone, it’s "personal."
The Future Customer Report: A Shift to Mindful Shopping
How has COVID-19 shifted the customer's shopping mindset? This Raconteur special report looks at how the pandemic has prompted extreme shifts in consumer demands and spending patterns, as well as how these changes may be building customers into more mindful shoppers.
By Adobe Thought Leaders | August 28, 2020
Personalizing the Customer Journey with Adobe Experience Platform
Businesses and customers have the same goal. They both want the customer's journey with their brand to be effortless, predictive, intuitive, seamless, and valuable. Customer Journey Orchestration allows you to create these seamless experiences across customer touchpoints, but you will need the right tool.
By Mike Bradley | July 23, 2020
4 Ways to Measure the Value of Your Loyalty Program
To empower loyalty program success, brands need data to understand what motivates and drives consumer loyalty behaviors. These measurement tools provide insight into program performance uncovering how to better deliver your value proposition across customer interactions.