We have some thoughts.
By Sukumar Muthya | February 19, 2021
Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems
The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Courtney Acuff | December 14, 2020
When Was the Last Time You Took a Second Look at Your Incentive Program?
Distributed sales models provide a significant revenue stream for brands but understanding exactly what motivates your partners and drives the best revenue and growth outcomes for you is often complex.
By Jess Ginburg | December 8, 2020
Personalization and Privacy in the Financial Industry
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure.
The Enterprise Perspective on Customer Journey Mapping
Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.