We have some thoughts.
By Courtney Acuff | March 20, 2019
The Key to Unlocking Profitability in the Brand-to-Local Ecosystem
When brands and partners are in sync, customer experiences become seamless.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Courtney Acuff | July 24, 2019
Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)
With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.
By Courtney Acuff | July 19, 2019
The Impact of Distributed Sales Models on Brand Growth
Many of the top global brands got there thanks to distributed sales. But it takes work.
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.
By Andy Arnold | May 3, 2019
7 Ways to Maximize the Return on Your Channel Marketing Programs
Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.
By Courtney Acuff | April 12, 2019
Multichannel Orchestration Empowers Marketers to Delight Customers
Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.