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The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

By Emily Martínez | August 21, 2020

The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences

By Renee Beard | September 16, 2020

Personal vs. Personalized in the Quest for Creating Meaningful Customer Experiences

When specific data points are used to show you know someone, it’s "personalized." When the full experience context is taken into consideration and used to show you know someone, it’s "personal."

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The Future Customer Report: A Shift to Mindful Shopping

The Future Customer Report: A Shift to Mindful Shopping

How has COVID-19 shifted the customer's shopping mindset? This Raconteur special report looks at how the pandemic has prompted extreme shifts in consumer demands and spending patterns, as well as how these changes may be building customers into more mindful shoppers.

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Personalizing the Customer Journey with Adobe Experience Platform

By Adobe Thought Leaders | August 28, 2020

Personalizing the Customer Journey with Adobe Experience Platform

Businesses and customers have the same goal. They both want the customer's journey with their brand to be effortless, predictive, intuitive, seamless, and valuable. Customer Journey Orchestration allows you to create these seamless experiences across customer touchpoints, but you will need the right tool.

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Restaurant Pivots That Are Here to Stay

By Melissa Pringle | August 6, 2020

Restaurant Pivots That Are Here to Stay

In order to compete, restaurants of all shapes and sizes must keep up with the evolving, technologically rich environment.

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4 Ways to Measure the Value of Your Loyalty Program

By Mike Bradley | July 23, 2020

4 Ways to Measure the Value of Your Loyalty Program

To empower loyalty program success, brands need data to understand what motivates and drives consumer loyalty behaviors. These measurement tools provide insight into program performance uncovering how to better deliver your value proposition across customer interactions.

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Travel and Hospitality: What’s Next?

By Amy Ochoa | July 8, 2020

Travel and Hospitality: What’s Next?

We help clients better understand the pandemic’s impact on consumers’ intent to travel and when that travel may occur, as well as consumer expectations for health and safety protocols while traveling.

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