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Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

By Sukumar Muthya | February 19, 2021

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. 

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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Implementing Engagement-Based Marketing

By Mark A. Williams | February 4, 2021

Implementing Engagement-Based Marketing

Engagement-based strategies can be leveraged to not only fuel your business engine, they allow you to learn more about your audience as well.

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EiQ Sponsor Spotlight: Ben Iler of Emarsys

By EiQ Spotlight | January 20, 2021

EiQ Sponsor Spotlight: Ben Iler of Emarsys

Get to know EiQ sponsor Emarsys in this Q&A with the brand's partnerships and alliances manager, Ben Iler.

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2020 Email Trends That Are Here to Stay

By Laura Newsome | January 13, 2021

2020 Email Trends That Are Here to Stay

It may be a new year, but some things are here to stay. Read along as we dive into a few of the 2020 email trends that will continue to shape the inbox this year.

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When Was the Last Time You Took a Second Look at Your Incentive Program?

By Courtney Acuff | December 14, 2020

When Was the Last Time You Took a Second Look at Your Incentive Program?

Distributed sales models provide a significant revenue stream for brands but understanding exactly what motivates your partners and drives the best revenue and growth outcomes for you is often complex.

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Personalization and Privacy in the Financial Industry

By Jess Ginburg | December 8, 2020

Personalization and Privacy in the Financial Industry

There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. 

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The Enterprise Perspective on Customer Journey Mapping

The Enterprise Perspective on Customer Journey Mapping

Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.

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