We have some thoughts.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Kelly Jo Sands | August 7, 2019
Overwhelmed by Your Martech Options? This Should Help.
Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.
By Courtney Acuff | July 24, 2019
Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)
With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.
By Courtney Acuff | July 19, 2019
The Impact of Distributed Sales Models on Brand Growth
Many of the top global brands got there thanks to distributed sales. But it takes work.
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.