Insights

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.

As lovers of both creativity and data, we see the value of using intelligence to shape marketing — but not at the cost of imagination and spark.