Insights

Through recipe iterations, new product launches, and package redesigns, we’ve watched Domino's disrupt the pizza-ordering experience to become the global market pizza leader.

We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.

With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.

Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.