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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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You Want the Real Truth About Your Customers? Look at the Transactional Data.

By Andy Arnold | June 28, 2018

You Want the Real Truth About Your Customers? Look at the Transactional Data.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

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Instagram vs. YouTube: The Ongoing Battle for Video Dominance

By James Crolley | June 26, 2018

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

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8 Best Practices for Improving the Email User Experience

By Richard Flores | June 22, 2018

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

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What GDPR Means for Brands

By Courtney Acuff | June 19, 2018

What GDPR Means for Brands

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

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5 Ways to Boost Local Marketing Efforts With Google Posts

By James Crolley | June 11, 2018

5 Ways to Boost Local Marketing Efforts With Google Posts

Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.

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Can Creative and Data Peacefully Coexist?

By James Crolley | June 8, 2018

Can Creative and Data Peacefully Coexist?

As lovers of both creativity and data, we see the value of using intelligence to shape marketing — but not at the cost of imagination and spark.

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