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Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

By Sukumar Muthya | February 19, 2021

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. 

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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Why Content Matters in Retail Marketing

By Courtney Acuff | March 5, 2018

Why Content Matters in Retail Marketing

Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

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How to Solve 5 Channel Marketing Problems With 1 Tool

By Courtney Acuff | November 30, 2017

How to Solve 5 Channel Marketing Problems With 1 Tool

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

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Beacons: An Emerging Tool for Precise Location Marketing

By James Crolley | May 6, 2017

Beacons: An Emerging Tool for Precise Location Marketing

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.

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