We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By James Crolley | June 11, 2018
5 Ways to Boost Local Marketing Efforts With Google Posts
Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.
By Kelly Jo Sands | May 21, 2018
How Marketers Can Make Smart Use of Artificial Intelligence
Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI). They are interrelated but distinct, and those distinctions are important to consider.
By Courtney Acuff | May 18, 2018
How Brands Empower Channel Partners to Market Locally
A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.