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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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5 Ways to Boost Local Marketing Efforts With Google Posts

By James Crolley | June 11, 2018

5 Ways to Boost Local Marketing Efforts With Google Posts

Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.

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Can Creative and Data Peacefully Coexist?

By James Crolley | June 8, 2018

Can Creative and Data Peacefully Coexist?

As lovers of both creativity and data, we see the value of using intelligence to shape marketing — but not at the cost of imagination and spark.

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4 Proven Brand-to-Local Marketing Tips

By Courtney Acuff | May 22, 2018

4 Proven Brand-to-Local Marketing Tips

Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand.

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How Marketers Can Make Smart Use of Artificial Intelligence

By Kelly Jo Sands | May 21, 2018

How Marketers Can Make Smart Use of Artificial Intelligence

Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI). They are interrelated but distinct, and those distinctions are important to consider.

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How Brands Empower Channel Partners to Market Locally

By Courtney Acuff | May 18, 2018

How Brands Empower Channel Partners to Market Locally

A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.

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4 Ways to Build Brand Power

By Amanda Goodwin | May 17, 2018

4 Ways to Build Brand Power

These brands have followed a road map that takes them from aspiration to action. Here is what you can learn from them.

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