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Blog
By Pete Soto | June 2, 2021
From Gas to Electric: Dealer Assistance Required
To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.
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White Paper
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
Blog
By James Crolley | September 10, 2018
An SEO Content Checklist for Mastering Your Marketing Messages
Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.
Blog
By Mike Bradley | August 30, 2018
6 Metrics for Measuring Loyalty Program Success
Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics for measurement.
Blog
By Andy Arnold | August 28, 2018
Customer Experience or Human Experience: What’s More Important in Marketing?
By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.
Blog
By Courtney Acuff | August 23, 2018
Content Audit: The Content Marketer’s Best Friend
Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable.
Blog
By Dan Gower | August 13, 2018
3 Different Approaches to Co-op Advertising
Getting the most out of a co-op advertising account depends on a variety of factors, such as budget and resources, but the right strategy can make a big impact.
Blog
By Dan Gower | July 31, 2018
Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.
With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.