Insights

We have some thoughts.

From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

Read More
EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

Read More
An SEO Content Checklist for Mastering Your Marketing Messages

By James Crolley | September 10, 2018

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

Read More
6 Metrics for Measuring Loyalty Program Success

By Mike Bradley | August 30, 2018

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics for measurement.

Read More
Customer Experience or Human Experience: What’s More Important in Marketing?

By Andy Arnold | August 28, 2018

Customer Experience or Human Experience: What’s More Important in Marketing?

By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer.

Read More
Content Audit: The Content Marketer’s Best Friend

By Courtney Acuff | August 23, 2018

Content Audit: The Content Marketer’s Best Friend

Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable.

Read More
3 Different Approaches to Co-op Advertising

By Dan Gower | August 13, 2018

3 Different Approaches to Co-op Advertising

Getting the most out of a co-op advertising account depends on a variety of factors, such as budget and resources, but the right strategy can make a big impact.

Read More
Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

By Dan Gower | July 31, 2018

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.

Read More

Let’s Start a Conversation

Contact Us