Insights

We have some thoughts.

From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

Read More
EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

Read More
7 Biggest Mistakes Brands Make With Social Media

By Sarah Hudnall | July 13, 2018

7 Biggest Mistakes Brands Make With Social Media

Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. 

Read More
5 Steps to a Successful Data-Driven Marketing Strategy

By Kelly Jo Sands | July 5, 2018

5 Steps to a Successful Data-Driven Marketing Strategy

When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.

Read More
You Want the Real Truth About Your Customers? Look at the Transactional Data.

By Andy Arnold | June 28, 2018

You Want the Real Truth About Your Customers? Look at the Transactional Data.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

Read More
Instagram vs. YouTube: The Ongoing Battle for Video Dominance

By James Crolley | June 26, 2018

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

Read More
8 Best Practices for Improving the Email User Experience

By Richard Flores | June 22, 2018

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

Read More
What GDPR Means for Brands

By Courtney Acuff | June 19, 2018

What GDPR Means for Brands

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

Read More

Get Intel From Ansira

Let’s Start a Conversation

Contact Us