Insights
We have some thoughts.

FEATURED
Blog
By Sukumar Muthya | February 19, 2021
Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems
The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics.

FEATURED
White Paper
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

Blog
By Melissa Pringle | May 15, 2018
How Domino’s Achieved World Pizza Domination
Through recipe iterations, new product launches, and package redesigns, we’ve watched Domino's disrupt the pizza-ordering experience to become the global market pizza leader.

Blog
By Augusta Rizzardini | April 13, 2018
Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?
We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.

Blog
By Megan Parks DuBose | March 25, 2018
Savvy Retailers Leverage Technology to Influence the Customer Journey
With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.

Blog
By Courtney Acuff | March 5, 2018
Why Content Matters in Retail Marketing
Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

Blog
By Courtney Acuff | November 30, 2017
How to Solve 5 Channel Marketing Problems With 1 Tool
With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

Blog
By James Crolley | May 6, 2017
Beacons: An Emerging Tool for Precise Location Marketing
Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.