We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By Kelly Jo Sands | July 5, 2018
5 Steps to a Successful Data-Driven Marketing Strategy
When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.
By Andy Arnold | June 28, 2018
You Want the Real Truth About Your Customers? Look at the Transactional Data.
With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.
By James Crolley | June 26, 2018
Instagram vs. YouTube: The Ongoing Battle for Video Dominance
We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.
By Richard Flores | June 22, 2018
8 Best Practices for Improving the Email User Experience
Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.