Insights

Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. 

When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.