We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By Dan Gower | July 31, 2018
Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.
With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.
By Kelly Jo Sands | July 25, 2018
Blockchain Startups Offer Promise for the Marketing Industry
Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.
By Kelly Jo Sands | July 16, 2018
Omnichannel Orchestration: The Gold Standard of Engagement Marketing
Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.