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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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3 Different Approaches to Co-op Advertising

By Dan Gower | August 13, 2018

3 Different Approaches to Co-op Advertising

Getting the most out of a co-op advertising account depends on a variety of factors, such as budget and resources, but the right strategy can make a big impact.

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Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

By Dan Gower | July 31, 2018

Digital Media Hasn’t Crushed Traditional. But the Power Has Shifted.

With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online.

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Blockchain Startups Offer Promise for the Marketing Industry

By Kelly Jo Sands | July 25, 2018

Blockchain Startups Offer Promise for the Marketing Industry

Some marketing leaders are questioning if they should participate in one of many new private blockchains. That decision should be made only after careful consideration.

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The Sleeping Ad Giant

By Ben Brown | July 20, 2018

The Sleeping Ad Giant

With AT&T’s recent acquisition of AppNexus, it appears the tech giant is moving into a strategic position to gain market share — and possibly disrupt the digital ad space.

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Attribution: A New Mandate for Marketers

By Katie Freeman | July 18, 2018

Attribution: A New Mandate for Marketers

In addition to creating and executing effective campaigns, a critical part of a marketer's job is demonstrating the link between sales and a specific channel, message, customer action, or technology.

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Omnichannel Orchestration: The Gold Standard of Engagement Marketing

By Kelly Jo Sands | July 16, 2018

Omnichannel Orchestration: The Gold Standard of Engagement Marketing

Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.

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