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Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

By Sukumar Muthya | February 19, 2021

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. 

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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How Brands Empower Channel Partners to Market Locally

By Courtney Acuff | May 18, 2018

How Brands Empower Channel Partners to Market Locally

A through-channel marketing automation (TCMA) solution helps national brands support channel partner marketing at the local level.

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4 Ways to Build Brand Power

By Amanda Goodwin | May 17, 2018

4 Ways to Build Brand Power

These brands have followed a road map that takes them from aspiration to action. Here is what you can learn from them.

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How Domino’s Achieved World Pizza Domination

By Melissa Pringle | May 15, 2018

How Domino’s Achieved World Pizza Domination

Through recipe iterations, new product launches, and package redesigns, we’ve watched Domino's disrupt the pizza-ordering experience to become the global market pizza leader.

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Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

By Augusta Rizzardini | April 13, 2018

Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.

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Savvy Retailers Leverage Technology to Influence the Customer Journey

By Megan Parks DuBose | March 25, 2018

Savvy Retailers Leverage Technology to Influence the Customer Journey

With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.

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Why Content Matters in Retail Marketing

By Courtney Acuff | March 5, 2018

Why Content Matters in Retail Marketing

Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

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