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The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

By Emily Martínez | August 21, 2020

The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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Savvy Retailers Leverage Technology to Influence the Customer Journey

By Megan Parks DuBose | March 25, 2018

Savvy Retailers Leverage Technology to Influence the Customer Journey

With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.

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Why Content Matters in Retail Marketing

By Courtney Acuff | March 5, 2018

Why Content Matters in Retail Marketing

Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

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How to Solve 5 Channel Marketing Problems With 1 Tool

By Courtney Acuff | November 30, 2017

How to Solve 5 Channel Marketing Problems With 1 Tool

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

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Beacons: An Emerging Tool for Precise Location Marketing

By James Crolley | May 6, 2017

Beacons: An Emerging Tool for Precise Location Marketing

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.

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