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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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How to Solve 6 Common Channel Partner Marketing Challenges

By Courtney Acuff | September 28, 2018

How to Solve 6 Common Channel Partner Marketing Challenges

Through-channel marketing automation (TCMA) helps to reinforce the brand’s authority and leadership while providing simplified ways for channel partners to participate in local campaigns.

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12 Reasons Why Your Content Marketing Is Doomed to Fail

By Courtney Acuff | September 20, 2018

12 Reasons Why Your Content Marketing Is Doomed to Fail

Whether you’re just starting out or wondering why your previous content efforts have failed, you should heed these warnings.

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What Channel Partners Should Ask Their National Brand

By Courtney Acuff | September 17, 2018

What Channel Partners Should Ask Their National Brand

Instead of letting valuable dollars go to waste, channel partners should take the initiative and leverage local marketing, advertising, and promotional support.

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Is Your Email Marketing Annoying Customers?

By Richard Flores | September 12, 2018

Is Your Email Marketing Annoying Customers?

Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue.

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An SEO Content Checklist for Mastering Your Marketing Messages

By James Crolley | September 10, 2018

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

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6 Metrics for Measuring Loyalty Program Success

By Mike Bradley | August 30, 2018

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics for measurement.

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