We have some thoughts.
By Emily Martínez | August 21, 2020
The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active
Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Augusta Rizzardini | April 13, 2018
Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?
We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.
By Megan Parks DuBose | March 25, 2018
Savvy Retailers Leverage Technology to Influence the Customer Journey
With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.
By Courtney Acuff | November 30, 2017
How to Solve 5 Channel Marketing Problems With 1 Tool
With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.
By James Crolley | May 6, 2017
Beacons: An Emerging Tool for Precise Location Marketing
Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.