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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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The New Role of Tech Channel Partners

By Courtney Acuff | January 20, 2019

The New Role of Tech Channel Partners

As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must evolve.

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The Benefits of Bots

By James Crolley | January 18, 2019

The Benefits of Bots

Bots have become an extension of the brand, interacting with customers to accomplish immediate tasks that foster loyalty and drive repeat business and sales.

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4 Ways to Better Connect With Hispanic Consumers

By Andres Reyes | January 11, 2019

4 Ways to Better Connect With Hispanic Consumers

Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.

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Want to Boost In-Store Purchases? Get Your Local Listings in Order.

By Courtney Acuff | December 19, 2018

Want to Boost In-Store Purchases? Get Your Local Listings in Order.

Local searches should yield relevant information that makes customers want to buy what you’re selling before they step foot in the store.

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9 Trends for 2019 That QSR Brands Can’t Ignore

By Melissa Pringle | December 13, 2018

9 Trends for 2019 That QSR Brands Can’t Ignore

To stay relevant, quick-service restaurants (QSRs) have to face an ever-changing landscape with a dedicated plan that focuses on meeting customer expectations in a technology-rich world.

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3 Ways Automotive Brands Cause Customers to Hit the Brakes

By Megan Parks DuBose | November 29, 2018

3 Ways Automotive Brands Cause Customers to Hit the Brakes

Before they step foot in a dealership, customers often spend a lot of time researching online. For this reason, automotive brands must ensure their websites provide seamless user experiences.

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