Insights

We have some thoughts.

Restaurants: The Lasting Power of Technology + Human Engagement to Drive Growth

By Kelly Jo Sands | June 19, 2020

Restaurants: The Lasting Power of Technology + Human Engagement to Drive Growth

Transformation, in the form of people, process, and technology happened overnight across a wide variety of industry verticals; especially restaurants.

Read More
Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

Read More
How Domino’s Achieved World Pizza Domination

By Melissa Pringle | May 15, 2018

How Domino’s Achieved World Pizza Domination

Through recipe iterations, new product launches, and package redesigns, we’ve watched Domino's disrupt the pizza-ordering experience to become the global market pizza leader.

Read More
Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

By Augusta Rizzardini | April 13, 2018

Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.

Read More
Savvy Retailers Leverage Technology to Influence the Customer Journey

By Megan Parks DuBose | March 25, 2018

Savvy Retailers Leverage Technology to Influence the Customer Journey

With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.

Read More
Why Content Matters in Retail Marketing

By Courtney Acuff | March 5, 2018

Why Content Matters in Retail Marketing

Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.

Read More
How to Solve 5 Channel Marketing Problems With 1 Tool

By Courtney Acuff | November 30, 2017

How to Solve 5 Channel Marketing Problems With 1 Tool

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

Read More
Beacons: An Emerging Tool for Precise Location Marketing

By James Crolley | May 6, 2017

Beacons: An Emerging Tool for Precise Location Marketing

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.

Read More

Let’s Start a Conversation

Contact Us