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Thinking Ahead: Building your Communication Playbook

By Melissa Pringle | May 7, 2020

Thinking Ahead: Building your Communication Playbook

We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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How to Solve 5 Channel Marketing Problems With 1 Tool

By Courtney Acuff | November 30, 2017

How to Solve 5 Channel Marketing Problems With 1 Tool

With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.

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Beacons: An Emerging Tool for Precise Location Marketing

By David Pierpont | May 6, 2017

Beacons: An Emerging Tool for Precise Location Marketing

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.

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