We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.
By Andy Arnold | May 3, 2019
7 Ways to Maximize the Return on Your Channel Marketing Programs
Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.
By Courtney Acuff | April 12, 2019
Multichannel Orchestration Empowers Marketers to Delight Customers
Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.
By Courtney Acuff | March 20, 2019
The Key to Unlocking Profitability in the Brand-to-Local Ecosystem
When brands and partners are in sync, customer experiences become seamless.
By Adam Vandermyde | March 1, 2019
Why Channel Marketing Requires a Brand-to-Local Approach
Brands that meet the expectations of their channel partners and their customers will win market share.