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The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

By Emily Martínez | August 21, 2020

The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active

Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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You Want the Real Truth About Your Customers? Look at the Transactional Data.

By Andy Arnold | June 28, 2018

You Want the Real Truth About Your Customers? Look at the Transactional Data.

With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.

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Instagram vs. YouTube: The Ongoing Battle for Video Dominance

By James Crolley | June 26, 2018

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

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8 Best Practices for Improving the Email User Experience

By Richard Flores | June 22, 2018

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

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What GDPR Means for Brands

By Courtney Acuff | June 19, 2018

What GDPR Means for Brands

For any e-commerce company or brand that sells goods and services internationally, GDPR has an impact on data collection. We break down the basics.

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5 Ways to Boost Local Marketing Efforts With Google Posts

By James Crolley | June 11, 2018

5 Ways to Boost Local Marketing Efforts With Google Posts

Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.

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Can Creative and Data Peacefully Coexist?

By James Crolley | June 8, 2018

Can Creative and Data Peacefully Coexist?

As lovers of both creativity and data, we see the value of using intelligence to shape marketing — but not at the cost of imagination and spark.

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