We have some thoughts.
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
By Augusta Rizzardini | April 13, 2018
Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?
We marketers wanted to know how the situation could impact brands’ existing and future digital advertising strategies. So we did what we do best: We looked at the data.
By Austin Wright | March 25, 2018
Savvy Retailers Leverage Technology to Influence the Customer Journey
With a technology-driven marketing strategy, retail brands can meet the expectations of customers who expect to actively engage with brands before they buy.
By Courtney Acuff | November 30, 2017
How to Solve 5 Channel Marketing Problems With 1 Tool
With frictionless access to marketing assets, offers, and business rules, channel partners can deliver personalized, local experiences that meet brand standards — and customer expectations.
By David Pierpont | May 6, 2017
Beacons: An Emerging Tool for Precise Location Marketing
Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.