We have some thoughts.
By Emily Martínez | August 21, 2020
The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active
Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Kelly Jo Sands | July 5, 2018
5 Steps to a Successful Data-Driven Marketing Strategy
When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.
By Andy Arnold | June 28, 2018
You Want the Real Truth About Your Customers? Look at the Transactional Data.
With this information, brands can hone their strategies, messages, and channels to effectively engage with customers, leaving the guesswork — and costly marketing missteps — behind.
By James Crolley | June 26, 2018
Instagram vs. YouTube: The Ongoing Battle for Video Dominance
We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.
By Richard Flores | June 22, 2018
8 Best Practices for Improving the Email User Experience
Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.
By James Crolley | June 11, 2018
5 Ways to Boost Local Marketing Efforts With Google Posts
Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.