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Thinking Ahead: Building your Communication Playbook

By Melissa Pringle | May 7, 2020

Thinking Ahead: Building your Communication Playbook

We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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10 Must-Have Channel Partner Marketing Technology Features

By Courtney Acuff | May 21, 2020

10 Must-Have Channel Partner Marketing Technology Features

Whether your channel partner network includes dealers, franchisees, local stores, agents, or resellers, we’re here to help improve the local customer experience and increase efficiencies between you and your partners.

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Taking Care of Your Customers and Partners in the Wake of COVID-19

By Andy Arnold | March 13, 2020

Taking Care of Your Customers and Partners in the Wake of COVID-19

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

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Get the Best Results From Your Web Analytics Platform With the 3 P’s

By Kelly Hansen | November 1, 2019

Get the Best Results From Your Web Analytics Platform With the 3 P’s

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.

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7 Big Takeaways From Big Design 2019

By Lisa Quirin | October 5, 2019

7 Big Takeaways From Big Design 2019

The most memorable insights from the annual user experience (UX) conference.

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5 Last-Minute Ways Retailers Can Boost Holiday Sales

By David Pierpont | September 16, 2019

5 Last-Minute Ways Retailers Can Boost Holiday Sales

It’s not too late to implement strategies that maximize your marketing dollars to meet your fourth-quarter goals.

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How to Transform Your Loyalty Program

By Mike Bradley | September 13, 2019

How to Transform Your Loyalty Program

Whether it’s a deep dive into customer data, a martech audit, or an entirely new strategy, here are some ways to extract more value from your loyalty program.

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