We have some thoughts.
By Sukumar Muthya | February 19, 2021
Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems
The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Chase Wade | March 11, 2021
As Shoppers Shift to eCommerce, a MAP Policy is a Must
As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.
By Michael Cherney | February 12, 2021
Removing Payment Blockers for You and Your Partners
Manual processes and supporting spreadsheets can no longer be the crux of global partner programs, especially global payments.