We have some thoughts.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By Emily Schaefers | August 17, 2021
Making the Most of the Mailbox: Why Print Stands Apart
In a world of endless touchscreens, scrolling and page clicks, the power of holding a physical object in your hand is undeniable. With full-color photography, artful type and tailored messaging, there’s no limit to what print can do for your company.
By Aaron Morrissey | August 5, 2021
Bridging the Gap Between Brick and Mortar to Ecommerce
Consumers are looking online more than ever before, and the key to success is meeting them where they are in their purchasing journey. As the gap between eCommerce and brick and mortar continues to widen, so does the playing field.
By Simms Jenkins | August 2, 2021
Customer Journey Mapping and Its Essential Place for Today’s Modern Marketer
As customers continue to demand a better experience, companies must look to strategize to meet them where they are and communicate with them on a personalized level. Customer journey mapping gives brands the roadmap to personalize at scale and remain relevant.
By Mike Moore | July 22, 2021
5 Steps for Choosing the Right CDP for Your Business
If you're looking to implement a new Customer Data Platform, the research process and considerations impacting your decision can be overwhelming. But you're not alone - we're breaking down five steps to help you along your journey.
By Mandy Stonerock | July 14, 2021
Navigating the Semiconductor Shortage With a Focus on Fixed Operations Sales
The global shortage of semiconductors is impacting the auto industry on a massive scale. As chip production begins to ramp back up to meet demand, dealers can pivot now to a fixed operations focus to offset the loss in revenue.
By Spencer Kollas | July 1, 2021
What Does Apple’s Mail Privacy Protection Update Mean for Email Marketers?
Apple recently made waves with the announcement of new privacy advancements for iOS 15, specifically with their Mail Privacy Protection feature. How will this affect email marketers? Here's what we know now and how to prepare.