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The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

By Courtney Acuff | March 20, 2019

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

When brands and partners are in sync, customer experiences become seamless.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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What Metrics Matter in Your MDF Reporting?

By Courtney Acuff | August 15, 2019

What Metrics Matter in Your MDF Reporting?

Tips for measuring the effectiveness of your market development fund programs.

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Overwhelmed by Your Martech Options? This Should Help.

By Kelly Jo Sands | August 7, 2019

Overwhelmed by Your Martech Options? This Should Help.

Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.

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Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

By Courtney Acuff | July 24, 2019

Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.

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The Impact of Distributed Sales Models on Brand Growth

By Courtney Acuff | July 19, 2019

The Impact of Distributed Sales Models on Brand Growth

Many of the top global brands got there thanks to distributed sales. But it takes work.

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A Quick Guide to Optimizing Email Metrics

By Richard Flores | June 14, 2019

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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The Evolution From Loyalty Program to Loyalty Company

The Evolution From Loyalty Program to Loyalty Company

To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.

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