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Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

By Sukumar Muthya | February 19, 2021

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. 

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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Coming to a Store Near You. Top 5 Trends of 2021.

By Ansira Contributors | April 9, 2021

Coming to a Store Near You. Top 5 Trends of 2021.

Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. These are the trends we see for 2021 and beyond.

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EiQ Sponsor Spotlight: Tasha Reasor of Iterable

By EiQ Spotlight | March 23, 2021

EiQ Sponsor Spotlight: Tasha Reasor of Iterable

Get to know EiQ sponsor Iterable in this Q&A with the brand's VP of Demand Generation & Customer Marketing, Tasha Reasor.

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As Shoppers Shift to eCommerce, a MAP Policy is a Must

By Chase Wade | March 11, 2021

As Shoppers Shift to eCommerce, a MAP Policy is a Must

As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.

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The Duality of Modern Loyalty Marketing: Part 1

By Mike Weaver | March 2, 2021

The Duality of Modern Loyalty Marketing: Part 1

Modern loyalty marketing isn’t just about rewarding transactions; delivering superior experiences that build emotional connections is equally important.

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Removing Payment Blockers for You and Your Partners

By Michael Cherney | February 12, 2021

Removing Payment Blockers for You and Your Partners

Manual processes and supporting spreadsheets can no longer be the crux of global partner programs, especially global payments.

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EiQ Sponsor Spotlight: Bailey Busch of Cordial

By EiQ Spotlight | February 4, 2021

EiQ Sponsor Spotlight: Bailey Busch of Cordial

Get to know EiQ sponsor Cordial in this Q&A with the brand's senior client success manager, Bailey Busch

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