Insights
We have some thoughts.
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Blog
By Courtney Acuff | March 20, 2019
The Key to Unlocking Profitability in the Brand-to-Local Ecosystem
When brands and partners are in sync, customer experiences become seamless.
FEATURED
White Paper
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
Blog
By Courtney Acuff | August 15, 2019
What Metrics Matter in Your MDF Reporting?
Tips for measuring the effectiveness of your market development fund programs.
Blog
By Kelly Jo Sands | August 7, 2019
Overwhelmed by Your Martech Options? This Should Help.
Best practices for choosing the right martech solution to connect with customers and create outstanding experiences.
Blog
By Courtney Acuff | July 24, 2019
Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)
With help from CDW’s Tristan Towne, we shed light on the challenges and opportunities in the brand-channel partnership, as told through the partners’ point of view.
Blog
By Courtney Acuff | July 19, 2019
The Impact of Distributed Sales Models on Brand Growth
Many of the top global brands got there thanks to distributed sales. But it takes work.
Blog
By Richard Flores | June 14, 2019
A Quick Guide to Optimizing Email Metrics
Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.
White Paper
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.