Insights
We have some thoughts.
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By David Pierpont | September 16, 2019
5 Last-Minute Ways Retailers Can Boost Holiday Sales
It’s not too late to implement strategies that maximize your marketing dollars to meet your fourth-quarter goals.
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Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
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By Kelly Hansen | November 1, 2019
Get the Best Results From Your Web Analytics Platform With the 3 P’s
The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.
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By Lisa Quirin | October 5, 2019
7 Big Takeaways From Big Design 2019
The most memorable insights from the annual user experience (UX) conference.
Blog
By Mike Bradley | September 13, 2019
How to Transform Your Loyalty Program
Whether it’s a deep dive into customer data, a martech audit, or an entirely new strategy, here are some ways to extract more value from your loyalty program.
Blog
By Courtney Acuff | September 9, 2019
22 Best Practices Guaranteed to Improve Your MDF Programs
Representatives from Cisco, Sage, Citrix, and Red Hat share tips for driving positive change for brands and partners.
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By Lisa Quirin | August 23, 2019
Accessible Design: What’s Good for Consumers Is Good for Business
By meeting the needs of disabled consumers, brands improve experiences for everyone.
Blog
By Courtney Acuff | August 15, 2019
What Metrics Matter in Your MDF Reporting?
Tips for measuring the effectiveness of your market development fund programs.