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From Gas to Electric: Dealer Assistance Required

By Pete Soto | June 2, 2021

From Gas to Electric: Dealer Assistance Required

To compete in the emerging Electric Vehicle market, both automakers and their dealers have specific roles to play in ensuring success.

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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Making the Most of the Mailbox: Why Print Stands Apart

By Emily Schaefers | August 17, 2021

Making the Most of the Mailbox: Why Print Stands Apart

In a world of endless touchscreens, scrolling and page clicks, the power of holding a physical object in your hand is undeniable. With full-color photography, artful type and tailored messaging, there’s no limit to what print can do for your company.

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Bridging the Gap Between Brick and Mortar to Ecommerce

By Aaron Morrissey | August 5, 2021

Bridging the Gap Between Brick and Mortar to Ecommerce

Consumers are looking online more than ever before, and the key to success is meeting them where they are in their purchasing journey. As the gap between eCommerce and brick and mortar continues to widen, so does the playing field.

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Customer Journey Mapping and Its Essential Place for Today’s Modern Marketer

By Simms Jenkins | August 2, 2021

Customer Journey Mapping and Its Essential Place for Today’s Modern Marketer

As customers continue to demand a better experience, companies must look to strategize to meet them where they are and communicate with them on a personalized level. Customer journey mapping gives brands the roadmap to personalize at scale and remain relevant.

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5 Steps for Choosing the Right CDP for Your Business

By Mike Moore | July 22, 2021

5 Steps for Choosing the Right CDP for Your Business

If you're looking to implement a new Customer Data Platform, the research process and considerations impacting your decision can be overwhelming. But you're not alone - we're breaking down five steps to help you along your journey.

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Navigating the Semiconductor Shortage With a Focus on Fixed Operations Sales

By Mandy Stonerock | July 14, 2021

Navigating the Semiconductor Shortage With a Focus on Fixed Operations Sales

The global shortage of semiconductors is impacting the auto industry on a massive scale. As chip production begins to ramp back up to meet demand, dealers can pivot now to a fixed operations focus to offset the loss in revenue.

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What Does Apple’s Mail Privacy Protection Update Mean for Email Marketers?

By Spencer Kollas | July 1, 2021

What Does Apple’s Mail Privacy Protection Update Mean for Email Marketers?

Apple recently made waves with the announcement of new privacy advancements for iOS 15, specifically with their Mail Privacy Protection feature. How will this affect email marketers? Here's what we know now and how to prepare.

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