Insights

As retailers prepare for the upcoming 2021 holiday season, there are big questions as to what Holiday 2021 will look like. Read 5 things you should be considering regardless of the shape and size of the holiday season this year.

With iOS changes continuously rolling out, as well as the impending deprecation of 3rd party cookies, it is more important than ever to future-proof your media approach.

In a world of endless touchscreens, scrolling and page clicks, the power of holding a physical object in your hand is undeniable. With full-color photography, artful type and tailored messaging, there’s no limit to what print can do for your company.

Consumers are looking online more than ever before, and the key to success is meeting them where they are in their purchasing journey. As the gap between eCommerce and brick and mortar continues to widen, so does the playing field.

As customers continue to demand a better experience, companies must look to strategize to meet them where they are and communicate with them on a personalized level. Customer journey mapping gives brands the roadmap to personalize at scale and remain relevant.

If you're looking to implement a new Customer Data Platform, the research process and considerations impacting your decision can be overwhelming. But you're not alone - we're breaking down five steps to help you along your journey.