We have some thoughts.
By Emily Martínez | August 21, 2020
The Connection Between Email Strategy, Content, and Technology to Keep Your Sales Pipeline Active
Nurturing a lead to become a true opportunity requires a solid email strategy, content, and marketing technology.
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
By Emily Martínez | October 16, 2020
Identifying Critical Gaps in Your Customer Experience (CX)
Completing an evaluation of the current state of your brand’s customer experience is a powerful step toward designing an action plan to optimize your CX, surprising your competition, and strengthening your position as a category leader.
By Jess Ginburg | October 15, 2020
Choose Your Own Adventure: A Digital Strategist’s Guide
The process of visualizing and planning multichannel marketing campaigns can be much like creating a Choose Your Own Adventure novel for your clients.
By Adobe Thought Leaders | October 2, 2020
5 Considerations for a Successful Adobe Target Product Recommendations Implementation
Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.
Demystifying Decisioning and Orchestration: The Power Behind Customer Journeys
The concept of “decisioning” as it relates to marketing and advertising is not new. For years, marketers and advertisers have strived to deliver on the elusive “right message, to the right customer, at the right time” mandate—yet only 14 percent of marketers and advertisers report having success with decisioning.
By Mark Schomaker | September 29, 2020
Rethinking Event SOPs to Prepare for the Future of In-Person Events
People will attend live events and are looking forward for to doing so when the time is right, but they will proceed with caution. With the right adjustments, we can elevate the overall experience from what was before, while instilling confidence and increasing attendance.