Insights
We have some thoughts.
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Blog
By Melissa Pringle | May 7, 2020
Thinking Ahead: Building your Communication Playbook
We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.
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White Paper
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
Blog
By Courtney Acuff | May 21, 2020
10 Must-Have Channel Partner Marketing Technology Features
Whether your channel partner network includes dealers, franchisees, local stores, agents, or resellers, we’re here to help improve the local customer experience and increase efficiencies between you and your partners.
Blog
By Andy Arnold | March 13, 2020
Taking Care of Your Customers and Partners in the Wake of COVID-19
As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.
Blog
By Kelly Hansen | November 1, 2019
Get the Best Results From Your Web Analytics Platform With the 3 P’s
The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.
Blog
By Lisa Quirin | October 5, 2019
7 Big Takeaways From Big Design 2019
The most memorable insights from the annual user experience (UX) conference.
Blog
By David Pierpont | September 16, 2019
5 Last-Minute Ways Retailers Can Boost Holiday Sales
It’s not too late to implement strategies that maximize your marketing dollars to meet your fourth-quarter goals.
Blog
By Mike Bradley | September 13, 2019
How to Transform Your Loyalty Program
Whether it’s a deep dive into customer data, a martech audit, or an entirely new strategy, here are some ways to extract more value from your loyalty program.