Insights

We have some thoughts.

Behind the Scenes With Our Interactive Holiday Card

By Kathryn Colohan | December 17, 2020

Behind the Scenes With Our Interactive Holiday Card

A look at our 2020 holiday card: we all know that 2020 was a year like no other. So this year we created a holiday card for our clients and partners that fit the times.

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The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.

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2020 Email Trends That Are Here to Stay

By Laura Newsome | January 13, 2021

2020 Email Trends That Are Here to Stay

It may be a new year, but some things are here to stay. Read along as we dive into a few of the 2020 email trends that will continue to shape the inbox this year.

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When Was the Last Time You Took a Second Look at Your Incentive Program?

By Courtney Acuff | December 14, 2020

When Was the Last Time You Took a Second Look at Your Incentive Program?

Distributed sales models provide a significant revenue stream for brands but understanding exactly what motivates your partners and drives the best revenue and growth outcomes for you is often complex.

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Personalization and Privacy in the Financial Industry

By Jess Ginburg | December 8, 2020

Personalization and Privacy in the Financial Industry

There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. 

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The Enterprise Perspective on Customer Journey Mapping

The Enterprise Perspective on Customer Journey Mapping

Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.

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How Do CPG Brands Use Data?

By Fatima Khan | November 6, 2020

How Do CPG Brands Use Data?

The race to collect data is on, but how are CPG brands leveraging this data influx to gain the insights, precision, and scale needed to elevate the brand experience?

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4 Building Blocks for Setting Up Adobe Product Recommendations

By Adobe Thought Leaders | November 2, 2020

4 Building Blocks for Setting Up Adobe Product Recommendations

The Adobe Target Product Recommendations feature harnesses the power of Adobe Sensei to leverage machine learning in order to offer the most relevant products (or content) to your site visitors. Read on for the building blocks you’ll need for setting up your first Product Recommendation Activity.

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