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Restaurants: The Lasting Power of Technology + Human Engagement to Drive Growth

By Kelly Jo Sands | June 19, 2020

Restaurants: The Lasting Power of Technology + Human Engagement to Drive Growth

Transformation, in the form of people, process, and technology happened overnight across a wide variety of industry verticals; especially restaurants.

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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Travel and Hospitality: What’s Next?

By Amy Ochoa | July 8, 2020

Travel and Hospitality: What’s Next?

We help clients better understand the pandemic’s impact on consumers’ intent to travel and when that travel may occur, as well as consumer expectations for health and safety protocols while traveling.

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Why A Customer-Centric Design Approach is Critical For Brand Success

By Amanda Goodwin | June 29, 2020

Why A Customer-Centric Design Approach is Critical For Brand Success

Customer-centric design is more than a process to be implemented, it is a catalyst to help drive change.

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5 Loyalty Program Challenges — and How to Overcome Them

By Mike Bradley | June 1, 2020

5 Loyalty Program Challenges — and How to Overcome Them

Although gaining and retaining membership can be difficult, the benefit is that 36.5% of customers spend more on brands to which they are loyal, and 59.3% will refer their peers to these brands.

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10 Must-Have Channel Partner Marketing Technology Features

By Courtney Acuff | May 21, 2020

10 Must-Have Channel Partner Marketing Technology Features

Whether your channel partner network includes dealers, franchisees, local stores, agents, or resellers, we’re here to help improve the local customer experience and increase efficiencies between you and your partners.

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Thinking Ahead: Building your Communication Playbook

By Melissa Pringle | May 7, 2020

Thinking Ahead: Building your Communication Playbook

We are living in a time of uncertainty, as both marketers and consumers, which has a bright side. There is so much opportunity to do right by customers and partners. As parts of the country open back up, we lean into the concept of playbooks to help drive ongoing brand messaging and communication.

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Taking Care of Your Customers and Partners in the Wake of COVID-19

By Andy Arnold | March 13, 2020

Taking Care of Your Customers and Partners in the Wake of COVID-19

As public caution amid a global pandemic is rapidly escalating, local foot traffic will continue to decrease. For brands with a distributed sales model, the projected shift in consumer purchasing patterns, especially, at a local level, will be significant in the coming weeks to months.

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