Insights
We have some thoughts.
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Blog
By Sukumar Muthya | February 19, 2021
Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems
The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics.
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White Paper
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
Blog
By Michael Cherney | February 12, 2021
Removing Payment Blockers for You and Your Partners
Manual processes and supporting spreadsheets can no longer be the crux of global partner programs, especially global payments.
Blog
By Mark A. Williams | February 4, 2021
Implementing Engagement-Based Marketing
Engagement-based strategies can be leveraged to not only fuel your business engine, they allow you to learn more about your audience as well.
Blog
By Laura Newsome | January 13, 2021
2020 Email Trends That Are Here to Stay
It may be a new year, but some things are here to stay. Read along as we dive into a few of the 2020 email trends that will continue to shape the inbox this year.
Blog
By Courtney Acuff | December 14, 2020
When Was the Last Time You Took a Second Look at Your Incentive Program?
Distributed sales models provide a significant revenue stream for brands but understanding exactly what motivates your partners and drives the best revenue and growth outcomes for you is often complex.
Blog
By Jess Ginburg | December 8, 2020
Personalization and Privacy in the Financial Industry
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure.
White Paper
The Enterprise Perspective on Customer Journey Mapping
Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.