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Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

By Sukumar Muthya | February 19, 2021

Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems

The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. 

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EiQ eCRM Benchmark Report: The State of the Inbox 2021

EiQ eCRM Benchmark Report: The State of the Inbox 2021

The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.

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Playing the Long Game: Adobe’s Commerce Strategy with Magento

By Mike Razzoog | May 12, 2021

Playing the Long Game: Adobe’s Commerce Strategy with Magento

Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.

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Bring Your Own Data: The Steppingstone to a Data-Driven Organization

By Sukumar Muthya | April 27, 2021

Bring Your Own Data: The Steppingstone to a Data-Driven Organization

The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.

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EiQ Sponsor Spotlight: Massimo Arrigoni of BEE

By Ansira Contributors | April 16, 2021

EiQ Sponsor Spotlight: Massimo Arrigoni of BEE

Get to know EiQ sponsor BEE in this Q&A with the brand's CEO, Massimo Arrigoni.

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Coming to a Store Near You. Top 5 Trends of 2021.

By Ansira Contributors | April 9, 2021

Coming to a Store Near You. Top 5 Trends of 2021.

Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. These are the trends we see for 2021 and beyond.

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EiQ Sponsor Spotlight: Tasha Reasor of Iterable

By EiQ Spotlight | March 23, 2021

EiQ Sponsor Spotlight: Tasha Reasor of Iterable

Get to know EiQ sponsor Iterable in this Q&A with the brand's VP of Demand Generation & Customer Marketing, Tasha Reasor.

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As Shoppers Shift to eCommerce, a MAP Policy is a Must

By Chase Wade | March 11, 2021

As Shoppers Shift to eCommerce, a MAP Policy is a Must

As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.

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