Insights
We have some thoughts.
FEATURED
Blog
By Courtney Acuff | March 20, 2019
Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem
Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age.
FEATURED
White Paper
Multichannel Orchestration: The Key to Customer Engagement
Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.
Blog
By Richard Flores | June 14, 2019
A Quick Guide to Optimizing Email Metrics
Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.
White Paper
The Evolution From Loyalty Program to Loyalty Company
To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.
Blog
By Andy Arnold | May 3, 2019
7 Ways to Maximize the Return on Your Channel Marketing Programs
Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.
Blog
By Courtney Acuff | April 12, 2019
Multichannel Orchestration Empowers Marketers to Delight Customers
Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.
Blog
By Andy Arnold | March 22, 2019
How to Succeed in the Expectation Age
Empowered consumers have ushered in a new era in business. To compete, brands have to deliver seamless experiences at every point in the customer journey.
Blog
By Adam Vandermyde | March 1, 2019
Why Channel Marketing Requires a Brand-to-Local Approach
Brands that meet the expectations of their channel partners and their customers will win market share.