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Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

By Courtney Acuff | March 20, 2019

Brand-to-Local Marketing: Exceed Customer Expectations in a Complex Ecosystem

Brand-to-local businesses have to work smarter to deliver the outstanding experiences their customers demand in the Expectation Age. 

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Multichannel Orchestration: The Key to Customer Engagement

Multichannel Orchestration: The Key to Customer Engagement

Ansira commissioned Forrester Consulting to evaluate multichannel marketing engagement strategies among relationship marketers in both the B2B and B2C spaces. These are their findings.

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A Quick Guide to Optimizing Email Metrics

By Richard Flores | June 14, 2019

A Quick Guide to Optimizing Email Metrics

Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences.

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The Evolution From Loyalty Program to Loyalty Company

The Evolution From Loyalty Program to Loyalty Company

To drive behavioral and emotional allegiance, brands must think beyond points for purchases and commit to outstanding customer experiences.

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7 Ways to Maximize the Return on Your Channel Marketing Programs

By Andy Arnold | May 3, 2019

7 Ways to Maximize the Return on Your Channel Marketing Programs

Don’t let your co-op, market development fund (MDF), or compliance programs run on autopilot. There are sales at stake.

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Multichannel Orchestration Empowers Marketers to Delight Customers

By Courtney Acuff | April 12, 2019

Multichannel Orchestration Empowers Marketers to Delight Customers

Consumers demand contextually relevant experiences from every brand. That's why technology-enabled multichannel orchestration is critical.

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How to Succeed in the Expectation Age

By Andy Arnold | March 22, 2019

How to Succeed in the Expectation Age

Empowered consumers have ushered in a new era in business. To compete, brands have to deliver seamless experiences at every point in the customer journey.

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Why Channel Marketing Requires a Brand-to-Local Approach

By Adam Vandermyde | March 1, 2019

Why Channel Marketing Requires a Brand-to-Local Approach

Brands that meet the expectations of their channel partners and their customers will win market share.

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