Insights

Completing an evaluation of the current state of your brand’s customer experience is a powerful step toward designing an action plan to optimize your CX, surprising your competition, and strengthening your position as a category leader.

The process of visualizing and planning multichannel marketing campaigns can be much like creating a Choose Your Own Adventure novel for your clients.

Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.

The concept of “decisioning” as it relates to marketing and advertising is not new. For years, marketers and advertisers have strived to deliver on the elusive “right message, to the right customer, at the right time” mandate—yet only 14 percent of marketers and advertisers report having success with decisioning.

People will attend live events and are looking forward for to doing so when the time is right, but they will proceed with caution. With the right adjustments, we can elevate the overall experience from what was before, while instilling confidence and increasing attendance.

The transformation to agile is more than a set of processes to carry out, it requires a company-wide movement.