Insights
We have some thoughts.
FEATURED
Blog
By Sukumar Muthya | February 19, 2021
Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems
The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics.
FEATURED
White Paper
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
Ansira sponsored this Winterberry Group research delving into how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions and digital experiences are to be orchestrated in a customer-centric focused future.
Blog
By Ansira Contributors | April 9, 2021
Coming to a Store Near You. Top 5 Trends of 2021.
Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. These are the trends we see for 2021 and beyond.
Blog
By EiQ Spotlight | March 23, 2021
EiQ Sponsor Spotlight: Tasha Reasor of Iterable
Get to know EiQ sponsor Iterable in this Q&A with the brand's VP of Demand Generation & Customer Marketing, Tasha Reasor.
Blog
By Chase Wade | March 11, 2021
As Shoppers Shift to eCommerce, a MAP Policy is a Must
As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.
Blog
By Mike Weaver | March 2, 2021
The Duality of Modern Loyalty Marketing: Part 1
Modern loyalty marketing isn’t just about rewarding transactions; delivering superior experiences that build emotional connections is equally important.
Blog
By Michael Cherney | February 12, 2021
Removing Payment Blockers for You and Your Partners
Manual processes and supporting spreadsheets can no longer be the crux of global partner programs, especially global payments.
Blog
By EiQ Spotlight | February 4, 2021
EiQ Sponsor Spotlight: Bailey Busch of Cordial
Get to know EiQ sponsor Cordial in this Q&A with the brand's senior client success manager, Bailey Busch