We have some thoughts.
By Sukumar Muthya | February 19, 2021
Enterprise Data Supply Chain Approach to Solving End-to-End Data Problems
The Enterprise Data Supply Chain approach can be used to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics.
EiQ eCRM Benchmark Report: The State of the Inbox 2021
The impact of email marketing is undeniable, but how do you break through a crowded inbox to increase email marketing ROI for your business? Ansira's 2021 EiQ eCRM benchmark report evaluates emails across the banking, insurance, CPG, and retail industry to measure against email best practices to establish benchmarks and identify critical areas of opportunity.
By Mike Razzoog | May 12, 2021
Playing the Long Game: Adobe’s Commerce Strategy with Magento
Adobe's purchase of Marketo in 2018 may have been unexpected to some, but the international technology company had a carefully calculated plan for their commerce roadmap.
By Sukumar Muthya | April 27, 2021
Bring Your Own Data: The Steppingstone to a Data-Driven Organization
The concept of "Bring Your Own Data," combined with Adobe Experience Platform, provides real-time customer profiles that will drive your marketing forward and enable a truly data-driven organization.
By Chase Wade | March 11, 2021
As Shoppers Shift to eCommerce, a MAP Policy is a Must
As companies pivot to adapt to this dramatic shift in consumer behavior, many are learning that the eCommerce channel carries its own set of challenges and opportunities.