Insights

Providing an enjoyable customer experience means knowing who your customer is and where and how you can meet their needs. Customer journey mapping is a process that, when executed strategically, allows large companies to identify opportunities and deliver a better experience at scale.

The race to collect data is on, but how are CPG brands leveraging this data influx to gain the insights, precision, and scale needed to elevate the brand experience?

The Adobe Target Product Recommendations feature harnesses the power of Adobe Sensei to leverage machine learning in order to offer the most relevant products (or content) to your site visitors. Read on for the building blocks you’ll need for setting up your first Product Recommendation Activity.

Completing an evaluation of the current state of your brand’s customer experience is a powerful step toward designing an action plan to optimize your CX, surprising your competition, and strengthening your position as a category leader.

The process of visualizing and planning multichannel marketing campaigns can be much like creating a Choose Your Own Adventure novel for your clients.

Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend the necessary planning time up front to ensure a successful implementation.