Your website is your most valuable digital asset. It not only needs to express your brand’s unique value, but it also has to meet visitor expectations for frictionless online experiences, whether they’re simply exploring or set on purchasing.
When you’re ready to make over your website, we’re ready to manage the multitude of moving parts. Led by an unflagging project manager, our subject matter experts — from strategy to quality assurance (QA) — join the project at the onset, so everyone is on the same page from kickoff to launch. We involve you at every critical juncture so there are no surprises, only delights.
We start by getting to know your business, your customers, and your objectives. Then we look at the data to identify pain points and opportunities for an improved customer experience. With that insight, we set a strategy and unleash our creatives to ideate, design, and write.
As technology-independent practitioners, we’re accustomed to working across all platforms and content management systems (CMS), including experience platforms like Salesforce and Adobe Experience Manager, for which we are specialized. We can also migrate and secure a mountain of data if that’s on the task list. Our insights team tags every page themselves to ensure accurate reporting. Because you need proof the effort paid off. And you’ll have it.
Content Audit and Strategy
A content audit tells you where you’ve been so you know where to go. We analyze data, from web analytics to paid search, to identify what drives engagement, leads, and sales — and what does not. Those findings, coupled with a review of competitive and complementary sites, shed light on content opportunities. Armed with that information and your business objectives, we lay out a strategy and taxonomy that sets in motion the web build and content development.
User Experience (UX) and User Interface (UI) Design
Form and function play critical roles in customer acquisition and engagement. Is a webpage hard to look at? Difficult to navigate? Inaccessible to those with disabilities? Too often that is the case. It’s not enough for an art director to provide a look and feel, because aesthetics are only one part of the experience. Usability is the other. To that end, we carefully consider UX best practices, competitive research, business goals, accessibility, and brand identity to create digital experiences that turn prospects into buyers and buyers into loyalists.
Search Engine Optimization (SEO)
When it comes to SEO, you can leave no stone unturned. So we don’t. Our SEO experts conduct keyword research and competitive analyses to provide strategic recommendations for content development. They look behind the content at URL structure, page titles, meta descriptions, alt text, and schema. They spot potential impediments to page load times, such as image size. They do all of this in service of coveted organic traffic, so your customers and potential customers can find you.
Development and QA
With every UX, UI, content, and SEO box checked off, our developers get to work coding a customer- and conversion-focused online experience. Your current and future business needs dictate our technology choices, and we build to suit, whether we’re staying on post-launch to handle maintenance or handing off the website to you.
Because we follow an agile methodology, our website project teams collaborate throughout the process and break up the work into sprints. This enables us to pivot quickly to new information, solicit stakeholder feedback often, and deliver features earlier and more frequently. We stand up an interactive staging environment so our QA teams can click, hover, and pore over every detail, in every browser, until your website is ready for the big reveal.
Analytics and Insights
Your website has to work hard for you in your quest to capture and keep customers. And the reporting that comes out is only as good as the data that goes in if you want to continually optimize website performance (and of course you do).
A tracking plan identifies variables and key performance indicators (KPIs) that ladder up to overall website and business goals. With certifications in Google Analytics and Adobe Analytics, we tag content and key actions, then validate to ensure accurate data collection. We configure custom dimensions, metrics, goals, and segments to enable detailed reporting and data analysis that are specific to you.