Marketing Science

In a world where our clients collect a mountain of data, Marketing Science is leveraged to make the most of that data. Marketing Science helps our clients determine Who to talk to (which customers and which prospects), How to talk to them, When to talk to them and the Most Effective Way to talk to them. The Ansira Marketing Science team partners with our clients to dig through the data, conduct exploratory data analysis and develop models that will help meet the business objectives and drive our clients’ business forward.

Here’s a sampling of the Marketing Science services we offer:

  • Prospect Clone Modeling – addressing Who to engage
  • Segmentation – addressing How to engage with them
  • Retention Modeling – addressing When to engage with customers about to leave
  • Experimental Design – addressing the Most Effective Combination of ways to engage