We are local market experts who understand market conditions and trends. Ansira works closely with market sales representatives to stay informed of new opportunities or challenges. Our teams tirelessly research stations’ strengths and weaknesses to determine which program or daypart fits our clients’ audiences. This method provides strong media buys that reach the audience efficiently. We fearlessly negotiate media placements and use low SQAD as our benchmark for competitive CPP.
Work doesn’t stop with a finished media schedule. We continually review and upgrade our schedule for improvements. We require weekly prelogs and post summaries. This ensures schedules run properly and there are never any surprises when invoiced.
We are a nimble buying team and can get to market quickly with a new campaign. We can make creative changes within 48 hours. If the client needs to, we can get off the air with a short notice.
Data-driven conversion optimization is ever-present throughout the campaign life cycle. Market and station performances impact future campaigns in the market. If performances do or do not drive conversions, we find out why and adjust to help them perform better.
“Still the King of all Media”
Television remains the strongest medium to reach the broadest audience. Americans spend over four hours a day on average watching TV. Ansira offers the following capabilities for television:
Programmatic Television offers advanced audience targeting beyond traditional age and gender. Program content is less important than the audience the program reaches. There are two methods:
Household Addressable delivers commercial messages only to the audience you select. Ads are only shown to the household in that audience and only delivered if the set-top box is on. This means zero wasted impressions.
Linear Programmatic delivers audience targeting on linear broadcast and cable, providing impression-based buying for the entire campaign. Programs are purchased against their index to your audience profile.
Radio reaches the broadest audience of any medium and reaches millennials better than TV. Stations have unique marketing opportunities with a strong listener database.
Ansira has the following capabilities for radio:
Ansira’s Print Media team creates recommendations that align with our client’s objectives. Our clients’ custom print programs consistently outperform industry averages and have proved print is a strategic tool that can maximize revenue.
Print benefits include:
Out of Home
“Reaching Customers on the Move”
Out of Home reaches more than just consumers driving on highways. It is place-based marketing that offers a creative way to reach people. Ansira has the following capabilities for Out of Home: