Ansira has a full-service social media department that delivers results by using data-driven processes to understand a brand’s current position in the social space, developing strategies and alignment for both the business needs and where social fits within the overall customers’ journey for:
Unlike many creative agencies that are just looking for that cool idea they can submit for an award, Ansira’s social media team is looking at what KPIs matter to our clients and drive the business each and every day. We use data to drive creative insight for what engages customers, to adjust and optimize performance, and to identify trends at the national level, along with the unique background and expertise at the local level. Ansira not only drives great content, but also monitors and responds to customers’ comments and reviews, while helping to maintain accurate social listings across platforms where customers are deciding if they will take that next step towards purchasing as part of a holistic approach to social media.
Ansira understands that social media is no longer a separate communication channel, but part of the overall marketing ecosystem and should be working synergistically with website, email, SEO, programmatic media, CRM, loyalty, mobile and the rest of the digital touch points to be truly effective. Social has also become a pay-to-play environment that requires brands to leverage budgets to get content to the right audience, at the right time, for the best impact. It is for those reasons that Ansira leverages data as the best way to continually optimize social media efforts to meet our clients’ business needs.
Ansira’s Social Media Capabilities: