Programmatic Media

Ansira is a data-driven marketing agency that delivers results by activating customer data through advertising technology, marketing services and advanced analytics across all digital touch points. We don’t take a cookie-cutter approach to anything we do — our channel experts work with brands to develop a tailored display plan that maximizes revenue.

When developing a brand’s display approach, identifying the consumers’ path to purchase and the steps they will knowingly take as they consider a purchase is critical. We leverage strategy, data, media and technology to build meaningful experiences for your customers, focusing on how we can continue to drive higher conversions for your brand.

Ansira’s planning approach intentionally and strategically reaches your consumer during every stage of the conversion funnel; whether they are in the consideration phase, ready to purchase or somewhere in between, will dictate our approach. Display plays a significant role within the customer journey, and there are various display tactics that we leverage; desktop, mobile and video all play a part in reaching your consumer.

As the digital ecosystem evolves and becomes even more complex, buying display programmatically allows us to achieve highly targeted impressions and placements across the right audience at the right time on the right device — ultimately driving higher conversions since you are talking to a hypertargeted and relevant audience.

Programmatic Media Capabilities:

  • Prospecting
  • Predictive Algorithms
  • Retargeting
  • Contextual Targeting
  • Behavioral Targeting
  • Demo and Audience Targeting
  • Keyword Targeting and Paid Search Retargeting
  • Competitive Conquesting
  • Location-Based Geotargeting
  • Hyperlocalization
  • Cross-Device Targeting
  • Premium Publishers and Customer Whitelists