An email address is a precious gift not to be squandered. When someone hands over an email address, she expects you to treat it with care, sending personalized, relevant emails that inform and delight, rather than junking up her inbox. If you can pull that off, you’ll be rewarded with purchases and predilection.
Whether you want to start small (do a little A/B testing) or go all-in (overhaul your strategy and platform), we can assist. We work with you to devise a results-oriented email strategy, select the appropriate customer-relationship management (CRM) technology and email service provider (ESP), craft the right messages, develop a delivery cadence, ensure inbox placement, and achieve success beyond the basic email metrics. Then we enable your partners — such as franchisees, dealers, and retailers — to activate brand-approved emails locally.
We send billions of emails annually on behalf of our clients, so we know a thing or two about perfecting the email experience. And we can do it for you or with you; the choice is yours. Recently we magnified our email marketing capabilities with the acquisition of industry leader BrightWave.
Success always starts with a plan. Our team taps into decades of experience to transform your email marketing — whether you’re looking to enhance a specific campaign, better align your email program to enterprise business goals, or roll out a complete brand-to-local email strategy.
- Audience segmentation and analysis
- Attribution modeling
- Program audit
- Content strategy
- Experience planning
- Performance optimization and analysis
- Strategic road map
Martech Consulting and Integration
First we evaluate your situation. Next we pick the platforms that get you where you want to go. And then we build it all to your specs. We have a breadth of experience across ESPs and CRM technologies — and integrating the data between them — but we’re particularly adept at using Salesforce Marketing Cloud and Adobe Campaign, two CRM technology leaders with whom we have strategic partnerships.
- Platform and ESP audit, strategy, architecture, and integration
- API integration
- Data normalization and segmentation
- Decision and indifference engine implementation
- Martech discovery and mapping
Your emails have to look good and perform better. Our developers specialize in responsive, mobile-first design and work within multiple ESP user interfaces, common programming language, and proprietary platform languages to build out highly personalized communications. No email goes out into the world until it renders properly across every email client.
Content and Creative
Our writers, art directors, and user experience (UX) pros take your brand messages and turn them into engaging, actionable email communications. Our mobile-first designs allow for creative flexibility without compromising usability.
- Responsive, interactive wireframes
- Hi-fidelity prototypes
- Template library
- Photography, illustration, and video
Deployment and Delivery
Email marketing 101: Make sure your messages reach your most engaged customers. We help optimize your sender reputation and address deliverability issues as they arise.
- Technological foundation
- IP warming
- Delivery monitoring
- Internet service provider (ISP) relationship building
- Deployment checklists
- Multichannel content delivery
- Process documentation
- Risk and issue management
- Quality assurance
Analytics and Insights
If you don’t use metrics to create better, more personalized customer experiences, then you might as well not send emails at all. Don’t stop at vanity metrics such as open and click-through rates; what happens after that is all that matters. We assess performance across campaigns and within the entire email channel so you can test, learn, and optimize as efficiently and effectively as possible to boost sales and sentiment.