Social Media CRM

Leveraging your existing customer information within social channels to engage them throughout the customer’s journey, including:

  • Consideration
  • Trial/Experience
  • Loyalty/Advocacy

Today, social media platforms like Facebook can add substantial opportunities to target your customers and new prospects that allow social media to truly be part of an omni-channel approach to digital marketing. Some examples of targeting include:

Custom Audiences

  • Target your current customers by securely uploading a contact list of people you’d like to reach

Lookalike Audiences

  • Find people who are similar to your customers or prospects by building a lookalike audience from your page fans, customer lists or website visitors

Website Retargeting 

  • Remarket to people on Facebook who’ve already visited your website