Our User Experience (UX) engineers partner with researchers, testers, strategists, art directors, copywriters, SEO specialists and web developers to plan and architect digital experiences that effectively unite design, content and functionality.
Our UX strategy puts conversion at the forefront of every experience by balancing business goals, usability best practices, qualitative research and design thinking to steady user focus on a path to conversion. Responsive and scalable solutions are always prioritized in order to elevate the experience across any and every device. Our UX Engineers become experts on technology and third-party integrations used for each project in order to provide the most pragmatic and efficient solutions possible.
A content inventory is the systematic review of an existing digital experience to document content structure and purpose, imagery, video, PDFs and other media, internal and external links, and functionality. This inventory is invaluable for gaining expertise and context related to an existing experience and for discovering patterns and gaps in content. It is a crucial step for website redesigns and leads to project efficiencies for the whole team.
Information Architecture – Site Map
Site maps organize page structure and hierarchy for optimal usability, to support segmented user flows and to facilitate conversion. Card-sorting techniques are used to explore potential structures, and pages are grouped, labeled and organized into a hierarchy diagram. Iterative navigation testing with real users can be used to refine site structure, findability and label vernacular.
The holistic experience of a digital interface, website or landing page can be explored and tested with rapidly developed prototypes that are both interactive and responsive. These prototypes lay the groundwork for art direction, copywriting and development by providing a blueprint of the responsive content hierarchy and functionality of digital experiences.
Detailed functional documentation is utilized by internal and external development teams to efficiently optimize the experience and QA teams to effectively validate the experience. Responsive prototypes or creative executions are annotated with specific functional direction about user interactions, responsive behavior, form handling, etc.
Information Architecture – Copy Requirements Documentation
A copy requirements document is an outline of all required copy for a digital experience. It is paired with responsive prototypes to gain efficiency and alignment across all content owners. This document designates ownership for each element of copy, keyword recommendations provided by the SEO team and contextual direction to highlight which topics should be emphasized for the greatest impact on users.
From one-on-one usability test scenarios to a thousand user-targeted site surveys and every test type in between, our UX Engineers specialize in fine-tuning the experience with critical user feedback. We take our best thinking and overlay that with insight from our users to create the optimal customer experience that in turn drives results, leads and revenue for our clients.
Consultation with a UX engineer can be customized to any business need, whether it’s for the purpose of auditing an existing experience, exploring optimization opportunities, investigating points of friction or any other exercise related to a UX point of view.
Products and Applications
Beyond digital experiences on landing pages and websites, our UX engineers have expertise related to interface architecture, design and functionality for applications such as user dashboards, portals and content management systems. Prototypes, functional specifications and product-specific documentation, such as flowcharts or other diagrams, can be produced as needed.