EVP, Chief Strategy Officer
By Trae Clevenger | July 16, 2018
Omnichannel Orchestration: The Gold Standard of Engagement Marketing
Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.
By Trae Clevenger | July 5, 2018
5 Steps to a Successful Data-Driven Marketing Strategy
When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.
By Trae Clevenger | May 21, 2018
How Marketers Can Make Smart Use of Artificial Intelligence
Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI). They are interrelated but distinct, and those distinctions are important to consider.
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