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Trae Clevenger

EVP, Chief Strategy Officer

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As chief strategy officer, Trae is responsible for advancing Ansira’s capabilities across strategy, analytics, and creative. He has 25 years of experience delivering proven solutions for Fortune 500 clients, and he’s held leadership roles on both the agency and client sides. Before joining Ansira, he served as chief digital officer at Targetbase (Omnicom). Trae has a bachelor’s degree from Texas A&M University, an MBA from The University of Texas at Dallas, and a passion for problem-solving.
Omnichannel Orchestration: The Gold Standard of Engagement Marketing

By Trae Clevenger | July 16, 2018

Omnichannel Orchestration: The Gold Standard of Engagement Marketing

Omnichannel orchestration enables the delivery of relevant, timely content that works in concert across channels to engage audiences. With this approach, marketing happens in the moment.

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5 Steps to a Successful Data-Driven Marketing Strategy

By Trae Clevenger | July 5, 2018

5 Steps to a Successful Data-Driven Marketing Strategy

When brands leverage data to really know their customers, they can promote engagement and foster longer-term relationships.

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How Marketers Can Make Smart Use of Artificial Intelligence

By Trae Clevenger | May 21, 2018

How Marketers Can Make Smart Use of Artificial Intelligence

Marketers often confuse the terms machine learning, automation, and artificial intelligence (AI). They are interrelated but distinct, and those distinctions are important to consider.

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