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Trinidad Aguirre

AVP, Strategy

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With a natural curiosity, attention to detail, and a commitment to never settle for the status quo, Trinidad helps clients across industries find revenue-maximizing solutions. The U.S. Navy veteran has either resided in or toured much of the world, giving him a deep understanding and respect for the complexities of multicultural communities. Trinidad earned his Master of Business Administration with a marketing concentration and today consults with business leaders — from small companies to Fortune 500 corporations — to develop integrated, relevant marketing strategies for their multicultural customers. His efforts have earned him various community recognitions and awards. He’s known for his keep-it-simple attitude and being quick to laugh.
4 Ways to Better Connect With Hispanic Consumers

By Trinidad Aguirre | January 11, 2019

4 Ways to Better Connect With Hispanic Consumers

Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.

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The Urgency of Multicultural Marketing

By Trinidad Aguirre | October 30, 2018

The Urgency of Multicultural Marketing

This multicultural shift is more than “skin deep.” When marketing to these consumers, brands must consider age, language, unique shopping habits, and establishing a local cultural connection. 

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