By Trinidad Aguirre | January 11, 2019
4 Ways to Better Connect With Hispanic Consumers
Marketers worry that building a standalone multicultural program is too niche or will be underfunded. But they can’t afford to overlook these groups.
By Trinidad Aguirre | October 30, 2018
The Urgency of Multicultural Marketing
This multicultural shift is more than “skin deep.” When marketing to these consumers, brands must consider age, language, unique shopping habits, and establishing a local cultural connection.
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