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Rachel Maynard

Director, UX

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Rachel has experience planning and architecting digital experiences — from enterprise-level software applications to scalable, conversion-focused websites — for brands such as Purina, FedEx Office, Del Frisco’s Restaurant Group, Wholly Guacamole, AT&T, Michaels, and Shell. She leads her team of user experience (UX) architects with humility, pragmatism, and an eternally optimistic attitude. With a Bachelor of Arts in creative writing from Oberlin College and a certificate in web development from Boston University, Rachel is keenly familiar with the intersection of creativity and technology. She’s an empathetic storyteller at heart with a passion for organization that permeates every aspect of her life. At work, you’ll find her synthesizing complex data, business objectives, and user insights into concise and actionable direction that sets up projects for success. At home, you’ll find her reorganizing the kitchen pantry for the 14th time.
3 Ways Automotive Brands Cause Customers to Hit the Brakes

By Rachel Maynard | November 29, 2018

3 Ways Automotive Brands Cause Customers to Hit the Brakes

Before they step foot in a dealership, customers often spend a lot of time researching online. For this reason, automotive brands must ensure their websites provide seamless user experiences.

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8 Best Practices for Improving the Email User Experience

By Rachel Maynard | June 22, 2018

8 Best Practices for Improving the Email User Experience

Email is the most prevalent channel for marketing communication. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity.

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