By Mike Bradley | November 7, 2018
5 Loyalty Program Challenges — and How to Overcome Them
Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.
By Mike Bradley | August 30, 2018
6 Metrics for Measuring Loyalty Program Success
Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics.
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