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Mike Bradley

VP, Strategy

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Mike leads clients through the design, development, implementation, optimization, and evolution of marketing programs that are focused on acquiring, retaining, rewarding, and growing loyal customers. He is a data-driven, results-oriented marketing practitioner with deep experience activating highly successful relationship-marketing initiatives. Mike’s client-side and agency-side experience give him a unique perspective into our clients’ challenges. His background spans industries and includes work for brands such as Panera Bread, Sally Beauty, Lululemon, El Pollo Loco, Beauty Brands, Sonic Drive-In, Krispy Kreme, MetLife, Ford, Mazda, and Honda.
5 Loyalty Program Challenges — and How to Overcome Them

By Mike Bradley | November 7, 2018

5 Loyalty Program Challenges — and How to Overcome Them

Although gaining and retaining membership can be difficult, the benefit is that 57% of customers spend more on brands to which they are loyal.

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6 Metrics for Measuring Loyalty Program Success

By Mike Bradley | August 30, 2018

6 Metrics for Measuring Loyalty Program Success

Brands with loyalty programs benefit greatly from the data collected. To determine the true success of a loyalty program, consider these metrics.

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