By Luigi Ferguson | January 18, 2019
The Benefits of Bots
Bots have become an extension of the brand, interacting with customers to accomplish immediate tasks that foster loyalty and drive repeat business and sales.
By Luigi Ferguson | September 10, 2018
An SEO Content Checklist for Mastering Your Marketing Messages
Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.
By Luigi Ferguson | June 26, 2018
Instagram vs. YouTube: The Ongoing Battle for Video Dominance
We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.
By Luigi Ferguson | June 11, 2018
5 Ways to Boost Local Marketing Efforts With Google Posts
Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.
By Luigi Ferguson | May 6, 2017
Beacons: An Emerging Tool for Precise Location Marketing
Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.
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