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Luigi Ferguson

AVP, SEO

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Luigi is responsible for client strategy, team development, and operations for Ansira’s search engine optimization (SEO) department. His dynamic team members leverage their deep understanding of our clients, their competitors, and the evolving search marketing landscape to provide proactive recommendations and solutions to complex challenges at the national and local levels. Luigi graduated from Peru State College with a bachelor’s degree in psychology. Over the course of his career, he has held roles on the client side, agency side, and vendor side at companies such as Razorfish, Yahoo, and Criteo. His experience spans multiple facets of the marketing continuum, including paid search, SEO, content development, affiliate marketing, conversion optimization, and strategic planning.
The Benefits of Bots

By Luigi Ferguson | January 18, 2019

The Benefits of Bots

Bots have become an extension of the brand, interacting with customers to accomplish immediate tasks that foster loyalty and drive repeat business and sales.

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An SEO Content Checklist for Mastering Your Marketing Messages

By Luigi Ferguson | September 10, 2018

An SEO Content Checklist for Mastering Your Marketing Messages

Search engine optimization (SEO) should inform web content development and influence marketing messages across channels.

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Instagram vs. YouTube: The Ongoing Battle for Video Dominance

By Luigi Ferguson | June 26, 2018

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

We’ve witnessed some epic battles of customer choice over the years. With the launch of IGTV, Instagram turns up the competitive heat on YouTube.

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5 Ways to Boost Local Marketing Efforts With Google Posts

By Luigi Ferguson | June 11, 2018

5 Ways to Boost Local Marketing Efforts With Google Posts

Google Posts are a no-cost way for national brands to broadcast a message at the local level at scale without any interference from advertising.

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Beacons: An Emerging Tool for Precise Location Marketing

By Luigi Ferguson | May 6, 2017

Beacons: An Emerging Tool for Precise Location Marketing

Marketers can deliver personalized, relevant, timely information to positively impact customer engagement and ultimately boost revenue.

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