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Katie Freeman

Head of Adobe Engagement

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After nine years in Ansira’s client partnership department, Katie now leads the Adobe engagement team, aka the strategic hub that supports the Adobe network and our clients that leverage Adobe software. Her team is responsible for technology selection, implementation of Adobe Experience Cloud solutions, and ongoing services. Her role suits her, as it blends her passion for technology and client service. When she’s not working with Ansira’s technical experts on training or implementations, she can be found hanging out a her lake house.
Attribution: A New Mandate for Marketers

By Katie Freeman | July 18, 2018

Attribution: A New Mandate for Marketers

In addition to creating and executing effective campaigns, a critical part of a marketer's job is demonstrating the link between sales and a specific channel, message, customer action, or technology.

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