VP, Content Marketing
By Julie Kinzie | August 23, 2018
Content Audit: The Content Marketer’s Best Friend
Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable.
By Julie Kinzie | March 5, 2018
Why Content Matters in Retail Marketing
Retail’s winners are the brands that use innovative content to influence the customer journey. To gain market share, retail brands must find, define, and communicate their own editorial voice across channels.
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